Air France And KLM Appoints M&C Saatchi Talk To Lead Consumer & Corporate PR
Air France And KLM Appoints M&C Saatchi Talk To Lead Consumer & Corporate PR
Billboard listening to cold symptoms – Remind Swedes of KLM’s full refund offering
After a successful campaign in March this year, summer trip sales went up by 70% in Sweden – KLM Royal Dutch Airlines together with creative agency partner M&C Saatchi Stockholm now follow up with a more high tech approach: The refund billboard. By detecting cold symptoms the billboard can effectively remind Swedes that for whatever reason, may it be a […]
KLM celebrates its centenary with 100 years of progress
KLM Royal Dutch Airlines is exactly one hundred years old on October 9. Founded in 1919, KLM is the first commercial airline that is still flying under its original name to reach this milestone. A true pioneer in aviation, KLM is celebrating its centenary with a film that looks back at some of its remarkable […]
KLM calls on all airlines and travellers to fly responsibly
KLM Royal Dutch Airlines is launching a global call to action on sustainable travel under the name ‘Fly Responsibly’. The airline is stepping forward to ask the aviation industry as a whole – and also individual travellers – to join forces to create a more sustainable future for aviation, together. In an open letter published […]
KLM connects people through a live hologram bar via DDB Unlimited
What if travellers waiting to board a plane could exchange tips face-to-face with others who are heading in the opposite direction? KLM Royal Dutch Airlines has worked with creative agency DDB Unlimited to build a bar where travellers can meet to exchange local tips at airports in the Netherlands, Norway and Brazil. This new travel […]
Travelling from home with KLM’s new VR experience
Starting November 19, if you’re in the mood for a faraway trip, you won’t even have to leave your home. With the new iFly virtual reality (VR), you can now take a virtual trip. KLM’s online platform uses VR to let visitors experience a near-lifelike journey. KLM wants to inspire people to travel and discover […]
KLM turned into a restaurant, a bank and a radio station to let Germany know they are in fact an airline
When asked ‘What is KLM?’ just a fraction more than half of the German population answered ‘It’s an airline’. In other words: about half of Germany’s population (to be exact: 46%) does not know the answer to the question of what KLM is. To make everyone aware of the fact they are the Royal […]
South African Tourism aims to drive bookings with latest advertising campaign
South African Tourism has launched its latest out of home advertising campaign across four major cities in the UK to inspire consumers to book the holiday of a lifetime to South Africa. In partnership with KLM Royal Dutch Airlines, more than 100 taxis, emblazoned with striking imagery of South Africa’s iconic wildlife, will be driving […]
MarComm News’ Hit Parade: July 2017
MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for July 2017 include technology, design, advertising and viral projects: 1) “The Homo-schlepiens” by SodaStream Although it has not been the most viral ad of July, SodaStream‘s “The Homo-schlepiens” didn’t fair too shabbily, racking up over five million views at the […]
Hella Jongerius Designs KLM Business Class Cabins
Dutch designer Hella Jongerius has designed new World Business Class cabin interiors for KLM. Jongerius has worked across all interior touchpoints, including on the new fully-flat seats, and her work has included new carpeting, decorations, curtains, lighting and blankets. KLM says the guiding principle of the designs has been ‘to ensure that passengers feel at […]