Kristen Kelly has been appointed to the role of EVP, Publicis Media Precision, EMEA with immediate effect.
Kelly is tasked with accelerating the growth of Publicis Media’s Precision capability across the EMEA region. She will oversee a centralised Precision team – providing agency teams access to expert data, technology capabilities and solutions – that will deliver superior client value through greater effectiveness and media efficiency. Kelly will work with Chris Williams, CEO PMX UK, to accelerate the full launch of the capability in the UK market.
Iain Jacob, CEO Publicis Media, EMEA, said: “We couldn’t be more thrilled to have somebody of Kristen’s expertise and leadership in this crucial role as we focus on growing our Precision capability. As a business, our group has been a pioneer in programmatic and with Precision, under Kristen’s leadership, we will continue to be leaders in this space in order maintain our competitive advantage and ensure we continue to deliver best-in-class capabilities and growth for our clients.”
Kelly, who will report to Jacob and Paul Williamson, Global President Publicis Media Precision, said: “I’m excited to have this opportunity to expand our central capabilities in future platform innovation, audience strategy, data consulting and precision excellence. I’d like to think I come to this role with a sharp client lens as well as operational ad tech experience and look forward to collaborating with our agencies and marketplace partners to deliver faster and more scalable impact for our clients.”
Source: Publicis Groupe