Integrated agency LIFE has created a heart-warming consumer promotion for Velvet Facial tissue which is manufactured by leading global hygiene and forest products company SCA to boost the brand and support retailers in the peak winter sales period.
Consumers can win ‘The Ultimate Night In’, worth £1,500, every week during the 17-week promotional period. The prize package is designed to lift the gloom for sniffly consumers by providing a comforting night in to enjoy with family and friends. It includes a 40 inch TV and home entertainment system, games console, popcorn machine, chocolate fountain and family board games.
Each pack of Velvet Facial Classic and Velvet Facial Balm contains a unique reference number which is entered into the website to be included in weekly draws. Customers also have the opportunity to request a 50p off next purchase voucher.
Charlotte Parrish, Velvet brand manager, said: “Winter can have us all feeling a little under the weather. As the days get shorter and the temperature drops, our nights out turn to nights in snuggled up with family and friends. Whether it’s winter blues or full on man flu, Velvet Facial Tissues is helping to take care of consumers this winter with this great promotion.”
Ian Humphris, joint MD at LIFE said: “The facial tissue market is incredibly competitive at this time of year, and Ultimate Night In provides customers with a compelling reason to try the Velvet Facial brand. For key retailers it provides a reason to believe and demonstrates SCA’s ambition to support the brand during the crucial pre-Christmas period.”