The account comprises media planning and buying duties across all L’Oréal brands in UK & Ireland, including L’Oréal Paris, Maybelline, Garnier, Lancôme, YSL, Vichy, L’Oréal Professionnel and Kérastase.
The pitch process was started in June and was managed by Gayle Noah, L’Oréal UK & Ireland’s Media Manager and media consultancy ID Comms.
Lindsay Pattison, CEO, Maxus said: “We are thrilled to be working with L’Oréal who own some of the world’s most iconic brands. The pitch process was both innovative and extremely rigorous and gave us real insight into L’Oréal’s business. We cannot wait to get started!”
Gayle Noah, media manager, L’Oréal, said: “We ran a comprehensive review, and the three final agencies, Maxus, PHD & ZenithOptimedia competed at an extremely high level. Maxus clearly demonstrated their passion for beauty, insightful consumer understanding and best-in-class integrated strategic planning capabilities. We believe that Maxus will help us step-change our thinking and become strong partners for business growth. We would like to thank the team at ZenithOptimedia for their great service and delivery over the last eight years.”