McCANN APPOINTED AS FULL-SERVICE AGENCY FOR FOOD STANDARDS AGENCY

McCANN in Birmingham will lead creative communications across England, Wales and Northern Ireland to support the Food Standards Agency’s mission.

The Food Standards Agency (FSA) has appointed McCANN in Birmingham as its full-service agency, leading creative communications following a competitive pitch. The partnership will see McCANN deliver strategy, creative, and assets to increase awareness of the FSA and its role in ensuring food is safe and what it says it is.

McCANN will use the radical power of creativity to drive lasting impact for public health work, with the agency’s initial work focusing on creating digital assets for the Food Standards Agency‘s owned channels.

Jo Jacques, managing director, Advertising, at McCANN in Birmingham, said: “We are incredibly proud to partner with the Food Standards Agency. Its work is vital for public health, and we are excited to bring our strategic and creative thinking to the table. This win is a testament to our team’s hard work and innovative approach, and we can’t wait to develop campaigns that make a real difference.”

Claire Forbes, director of communications at Food Standards Agency added: “Ensuring that food is safe and can be trusted is our top priority, and clear and effective communication is an essential part of this. We are delighted to be working with the team at McCANN and look forward to collaborating on impactful campaigns targeting both consumers and businesses across the food system.”

Source: McCann

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