Neil A Dawson & Company tasked with creating the brand campaign for Gett – London’s Black Taxi App

London Black Taxis are iconic. The taxi itself and black taxi drivers are part of the fabric and of the history of London.

Gett brings the black taxi experience into the modern age, with an app that connects Londoners with the iconic black cabs. It’s a convenient way to bring the reliability and safety of London’s black taxis to you.

“We are delighted to be working with Gett,” said Neil Dawson, founder of Neil A Dawson & Company.

“Having worked in London for three decades I have a huge amount of experience of how important black taxis are to London and how skilled their drivers are. I always chat to the driver when I’m in a black taxi. You will always learn something new. The Gett App gives you direct access to this unique service anytime day or night.

Our task is to put the Gett in a spotlight and emotionally connect Londoners with the app. We are so fortunate to be working on such an iconic project.”

Gett’s VP of Marketing, Ben Bailey says: “London is my home town, so of course to me, nothing beats a black taxi. At Gett, we celebrate the rich heritage of black taxis and the continuing importance of their drivers in London.

Gett couldn’t have found a better partner than Neil A Dawson and Company to bring London’s black taxi app to life through advertising.”

Source: Neil A Dawson & Company

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