Nike Knits A Giant Shoe On A Billboard In Shanghai

To promote its latest ‘Free Flyknit’ shoes in Shanghai, Nike—together with Wieden + Kennedy Shanghai—put together a live ‘knitting session’ on a giant billboard.

With the help of three workers, they ‘knitted’ strips of neon green thread together on the billboard to form a Free Flyknit shoe around a foot—emphasizing the sock-like quality of the shoes.

This live ‘knitting session’ took place in Nanjing East Road, one of the “most heavily trafficked streets” in the Shanghai.

  Advertising, billboard, China, Free Flyknit, Nike, Promotion, Shoe, Wieden + Kennedy Shanghai