NORD Helsinki launches “Go have an adventure” campaign for MyCamper across six countries

NORD Helsinki has launched Go Have an Adventure, a new campaign for Swiss camper sharing platform MyCamper, rolling out across six countries. The aim of the campaign was to crystallize MyCamper’s slogan, “Your ride to adventure,” and position the service as an enabler of adventures – not merely a practical campervan rental service.

The campaign insight captures the essence of adventure: a journey only becomes an adventure when there is room for the unexpected. The small surprises and mishaps that turn into stories retold for years to come are often the very reason people set out to adventure in the first place. The unexpected is exactly what draws people to adventures.

“MyCamper has always been about more than getting from A to B. As the largest sharing platform for camping vehicles in Switzerland and the Nordics, we wanted to create a campaign that reflects our values and positioning – not just as a film, but as a story that can build recognition and meaning for MyCamper for years to come. NORD Helsinki and Breakfast helped us move the boundaries of what is possible with the budget we had”, says Marco Bitterli, Head of Marketing at MyCamper.

At the heart of the campaign is a film built around things that are unlikely to happen, but can never be fully ruled out. These improbable moments are what transform a trip into an adventure. The execution supports MyCamper’s brand strategy of positioning itself as an enabler of adventures and offers viewers a fun, approachable way to encounter the brand.

“Everyone tells their friends about the craziest moments from a campervan trip first. Those are what make the whole experience worth it – even if they might be annoying in the moment,” says Ayan Aden, Associate Creative Director at NORD Helsinki.

Source: NORD Helsinki

  Advertising, Campaign, Marketing, MyCamper, Nord DDB, NORD Helsinki