Omnicom announced their agencies topped The Gunn Report 2015 rankings, a global index of creative excellence based on the results of the most important creative award competitions. For the 10th consecutive year, BBDO prevailed as the most awarded creative network in the world, with DDB securing third place. Moreover, both BBDO and DDB have occupied the top three spots every year for the past eight years.
Adding to these achievements, BBDO New York landed first on the list of most awarded agencies in the world, followed by adam&eveDDB and AlmapBBDO tied for second.
Donald Gunn, a champion of creativity and Founder of The Gunn Report said, “Omnicom Agency Networks have had an outstanding performance in The Gunn Report 2015. BBDO ranked the Most Creative Network in the World for an unprecedented ten years in a row and BBDO New York won the Most Creative Agency in the World. In addition DDB Worldwide ranked #3 and TBWA came in at #12 – a great achievement by all. A truly remarkable display of consistency and excellence.”
In addition, three campaigns created by Omnicom agencies were recognized among the top ten campaigns across all Gunn Report media categories. They include: John Lewis “Monty’s Christmas” by adam&eveDDB; No Somos Delito (We Are Not Crime) “Holograms for Freedom” by DDB Spain; and Volkswagen Kombi “Kombi Last Wishes” by AlmapBBDO.
“At a time when there are more new technologies in our business than ever before, it is still creativity – outstanding work that produces results for clients – that will carry the day and be recognized and awarded,” said Omnicom President and CEO John Wren. “Our agencies’ ability to put up first-class creative year after year while embracing new technologies bears witness to the strength and talent of these networks, and we are especially gratified to consistently be at the top and leading a time of change.”
2015 Gunn Report rankings were based on the results of 45 global, regional and national competitions.