Prahladâs mandate includes creating training modules for creative teams across all levels and develop stronger story-telling, script-writing and film making capabilities internally. He will be involved on strategic marketing communications projects as well.
Prahlad will also play an active role in the content division Creativeland Pictures, which is gearing up to create more original content for OTT video platforms, after its first docu-series âThe Legend of Jagannathâ made its debut on Netflix last month.
Sajan RaJ Kurup on bringing Prahlad on board said, âI havenât just opened the doors of Creativeland to a 70 year old iconic person. I have opened my doors to a significant chapter in history of creativity in Indian advertising. Prahlad is an encyclopedia of creative anecdotes and tales of ingenuity. His wealth of experience and his notorious approach to ideas is of great value to Creativeland where we are now straddling between long and short format storytelling. I hope the combination of his white druid-like beard, child-like enthusiasm and taboo-free madness will rub-off in the corridors of Creativeland as a reminder that – age is an illusion, creativity is real.â
Prahlad Kakkar, on joining Creativeland Asia as a mentor said,âIâm extremely delighted to work with Raj and his team of young creative mavericks. What sets Creativeland Asia apart is their hunger for taking the path least taken. In a world where the importance of film making and creating original relevant content is taking precedence over traditional methods of ad making, I look at CLA as a breeding ground for great talent to groom and take on the world. I have spent the best part of my life teaching, training and guiding young talent and am looking forward to share my experience in this new innings.â
Source:Â Creativeland Asia