Godrej Appliances says #LetsStartRight by making environment friendly choices and the world will ‘Thank You’

Godrej Appliances says #LetsStartRight by making environment friendly choices and the world will ‘Thank You’

According to the State of India’s Environment (SoE) 2018, India stands at the bottom of the Global Environment Performance Index (EPI) rankings, which is an alarming situation. Whenever we think about the consequences of our actions we tend to overemphasise the negative aftermath of the choices we make. Of course, this information helps one make […]

Godrej Appliances takes its #LetsStartRight forward, with another dialogue starter film on Women’s Day

Godrej Appliances takes its #LetsStartRight forward, with another dialogue starter film on Women’s Day

‘Change begins at home’. What better category to start this conversation than Home Appliances? With its latest International Women’s Day campaign, Godrej Appliances fights subtle gender stereotypes by effortlessly marrying the philosophy of ‘Things Made Thoughtfully’ with the hashtag #LetsStartRight. The film by Creativeland Asia, show a seemingly progressive household, that agrees with the mainstream […]

Creativeland Asia’s Raj Kurup & Prahlad Kakkar launch Dining Table for SME’s & FOB’s

Creativeland Asia’s Raj Kurup & Prahlad Kakkar launch Dining Table for SME’s & FOB’s

Creativeland Asia’s Sajan Raj Kurup (Founder and Creative Chairman), and Prahlad Kakkar (Chief Mentor) have launched ‘Dining Table’, India’s first marketing, communications and business consultancy for family-owned and small to medium-sized business owners. Founded by Kurup, an entrepreneur himself Dining Table salutes the spirit of entrepreneurship, recognises and understands the challenges that come with owning […]

Creativeland Asia unveils Independence Day campaign for the Godrej Group

Creativeland Asia unveils Independence Day campaign for the Godrej Group

August 15 marks India’s 72nd year of Independence and to pay a tribute to this journey, Creativeland Asia has conceptualised a nostalgic film inter-twining Godrej Group’s 120-year-journey from manufacturing locks in 1897, to making soaps from vegetable oil, to making India’s first ballot boxes, to making Asia’s first typewriters, to making key components for India’s […]

Godrej protekt’s social experiment urges parents to let their kids enjoy the monsoons

Godrej protekt’s social experiment urges parents to let their kids enjoy the monsoons

 Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Ltd., launched a new campaign featuring a social experiment that attempts to convince parents to not take away the joy of monsoons from their kids. And while children enjoy the monsoons, Godrej protekt handwashes vouches to keep them safe. The brand has […]

Godrej Appliances promises SmartCare through a series of humorous digital films promoting its after-sales service

Godrej Appliances promises SmartCare  through a series of humorous digital films promoting its after-sales service

 With its latest campaign, Godrej Appliances takes forward its philosophy of ‘Soch Ke Banaya Hai’ (things made thoughtfully) to its after-sales service, Godrej SmartCare. The digital campaign highlights the well-thought-out features and the superior experience that Godrej SmartCare provides. The series of seven digital films features the popular and extremely talented stand-up comedian, Jeeveshu […]

Prahlad Kakkar joins Creativeland Asia Group as Creative Mentor

Prahlad Kakkar joins Creativeland Asia Group as Creative Mentor

Creativeland Asia, one of India’s most sought after independent creative companies has brought on board, legendary ad film director Prahlad Kakkar as Creative Mentor for the Group. Prahlad’s mandate includes creating training modules for creative teams across all levels and develop stronger story-telling, script-writing and film making capabilities internally. He will be involved on strategic […]

Creativeland Asia releases new film for Godrej Edge Duo

Creativeland Asia releases new film for Godrej Edge Duo

 Godrej Appliances, one of India’s largest home appliances companies, launched the Godrej Edge Duo Refrigerators, a first-of-its kind single door refrigerator with a separate drawer for vegetables, in the Indian market. Surveys revealed that Indian consumers open a refrigerator at least 10 times a day, of which the vegetable section alone is accessed up […]

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