Quo Lends a Helping Hand (or eight) in High-Energy TV Campaign

Created and produced by Papaya Films, the energetic spot introduces a multitasking octopus mascot to show how Quo helps businesses never miss an opportunity

For many growing businesses, juggling customer calls, messages and day-to-day operations can feel like an impossible juggling act. Missing one call could mean losing a valuable new customer – all while trying to keep everything else moving.

In a bid to bring order to the chaos, AI-enhanced phone system Quo (formerly OpenPhone) has launched a new campaign designed to build awareness of its newly rebranded platform and highlight its core promise: helping businesses stay on top of customer relationships, so they can focus on getting the job done.

Conceived, created and produced by creative production company Papaya Films, ‘Grow with Quo’ will run on TV and online in the US and Canada from today. It introduces a distinctive new brand icon – a playful, multitasking octopus – as a visual metaphor for how Quo enables businesses to handle multiple conversations at once.

Directed by Richard Hunter, the fast-paced 60-second film opens on a busy construction site in which workers are juggling multiple tasks. When the phone rings, signalling a potential new customer, a worker scrambles to answer it while simultaneously guiding a reversing truck – a chaotic moment that captures the risk of missed opportunities, until another worker introduces the solution: Quo. One by one, each team member transforms into a quirky Quo octopus, effortlessly handling everything from phones and plans to tools and laptops in their tentacles and successfully securing the job.

The action then shifts to a real estate office, where a team of octopus workers are seen seamlessly managing calls and messages while closing deals, before celebrating with ‘tentacle’ bumps. The final scene expands out onto a bustling high street, now filled with thriving businesses and Quo’s octopus mascots.

Fast-paced and high-energy in tone, the film reinforces the campaign’s central message: with Quo managing calls and messages in the background, businesses can focus on their work without worrying about missed connections. As the voiceover puts it: “Quo manages your calls and messages while you work. So, instead of losing business, say hello with Quo.”

Richard Huffaker, Senior Director of Creative Marketing, Quo, commented: “This marks a significant step forward for us as we expand into brand and awareness marketing. When Papaya introduced the octopus as our hero character, it immediately felt like the perfect fit – capturing Quo’s ability to handle multiple tasks at the same time!”

Wojtek Skiba, Executive Producer, Papaya Films added: “Working directly with the brand team at Quo was an amazing experience from the very beginning. Their brief had everything we needed to get creative and nothing that brought us down to earth. They allowed us to be as simple as necessary to clearly introduce Quo to the wider audience. From the execution point of view, we were able to lean into technology, but stayed true to film craft and put a lot of emphasis on talent performance, something you can’t fake.”

Delivering the campaign in just eight weeks from brief to final production, Papaya Films combined live action, character transformation and high-energy editing to bring the quirky creative concept to life.

Aiming to increase brand awareness and drive signups, trials and workspace creation, the campaign builds on Quo’s continued growth following its recent rebrand from OpenPhone.

‘Grow with Quo’ launches on 11th May across TV and streaming platforms in the US and Canada.

Source: Papaya Films

  Advertising, Campaign, Marketing, Papaya Films, Quo