TVS Tyres’ latest campaign #Heavytested conceptualised and created by Rediffusion has been launched recently. The campaign highlights the product’s product edge. It showcases the exceptional quality standards of TVS’s two-wheeler tyres by highlighting the severity of the testing process the tyres undergo. The campaign comprises of three commercials carried through TV and extended to Print, Digital and outdoor.
Commenting on the new TVC launch Mr. P. Vijayaraghavan, Director, TVS Srichakra Ltd, said, “Our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience. The campaign theme #Heavytested will cut across all media to gain ample momentum. Our recent thrust in digital marketing and presence in online platforms are also yielding greater visibility and better results.”
Rahul Jauhari, Joint President and Chief Creative Officer- Rediffusion said, “The idea of #heavytesting is to single-mindedly drive home the product superiority of our two wheeler tyres. There is a quiet confidence about the films that comes from knowing one’s strengths. The films don’t shout, rather they make a point, emphatically. We believe #heavytesting has an element of stickiness about it and can be leveraged strongly as we go ahead. While the shoot itself was a challenge for the entire team, I’m quite happy with the way everything has fallen into place.”