UK talent come together to raise awareness for Meals4midwives
Creatives from Anomaly, BBC and Unreasonable Studios launch campaign
Targeting Londoners with ‘big hearts’ the ‘Midwives Deliver. So Do We’ campaign in support of Meals4midwives; providing hot meals to those in the capital’s labour wards during the covid pandemic. Talent from the innovative marketing agency, Anomaly, its sister production company, Unreasonable Studios and the BBC Creative department have come together to make people aware […]
Memorable extracts from The Queen’s Message to the Nation are to appear on the world famous Piccadilly Lights in London over the coming days. Expressions of support and inspiration from The Queen will be carried on the Piccadilly Circus screen at 10am and 6pm on Wednesday, April 7 and will run until Sunday, April 19. […]
Ocean Outdoor, a UK market leader in premium digital outdoor advertising, has launched an advertising fund to offer support to the retailers and SMEs most severely affected by the coronavirus crisis. www.oceanoutdoor.com/SMEfund A fund with a media value of £10 million has been established, giving businesses and brands access to advertising space across Ocean screens in 12 UK cities. The […]
This weekend, Ocean Outdoor’s Our Local Heroes campaign broke across 12 of Ocean’s cities and appears on Landsec’s Piccadilly Lights in London this week. Our Local Heroes focuses on all the professions that are on the front line, keeping our cities going. The campaign is supported by a series of straplines which reference each city […]
Premium outdoor media owner Ocean Outdoor has launched @ The Local, a UK wide community of digital citizens which gives voice to the diverse views and values of young, highly mobile consumers living in the nations and regions outside of London. Designed as an interactive online community, @ The Local provides a live snapshot of consumer trends, […]
Forty-seven years after his death, remarkable documentary footage of the celebrated artist Pablo Picasso at work in his studio was broadcast on Landsec’s Piccadilly Lights in London. Le Mystère Picasso was originally filmed in 1956 by the French director Henri-Georges Clouzot. It received a cinematic release in France on May 18 1956 and went on […]
18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels One in four 18 to 24-year-olds are more likely to engage with DOOH ads when partnered with live content According to a new consumer survey carried out by YouGov for Ocean Outdoor, nearly half (49%) of 18 […]
Two British icons unite for exclusive launch of film trailer
In a world media first, the first film trailer for the highly anticipated 25th James Bond movie No Time To Die was released on the iconic Piccadilly Lights in London this afternoon (December 4). The film, which is distributed by Universal Pictures, is released in the UK on April 2 2020. This is the first time a […]
BT is taking over the world-famous Piccadilly Circus in a one day activation that shows children how to code by creating their own avatars. These avatars will be displayed on the iconic screens at the London landmark. The activation is part of “Beyond Limits,” BT’s biggest brand campaign in 20 years and is led by Saatchi […]
In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement
Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness
In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials as the fourth broadcast channel. With its […]
