007 Lights Up Piccadilly – exclusive movie trailer released on DOOH

Two British icons unite for exclusive launch of film trailer

007 Lights Up Piccadilly – exclusive movie trailer released on DOOH

In a world media first, the first film trailer for the highly anticipated 25th James Bond movie No Time To Die was released on the iconic Piccadilly Lights in London this afternoon (December 4). The film, which is distributed by Universal Pictures, is released in the UK on April 2 2020. This is the first time a […]

DOOH content and advertising working together ramps up engagement by five times – new Ocean study

In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness

DOOH content and advertising working together ramps up engagement by five times – new Ocean study

In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials as the fourth broadcast channel. With its […]

Environmentalists and Team GB athletes headline Vin + Omi’s London Fashion Week eco parade

Environmentalists and Team GB athletes headline Vin + Omi’s London Fashion Week eco parade

Environmentalists Jo and Leah Wood joined TeamGB athletes on the catwalk at London’s Savoy Hotel for STING SS20, Vin + Omi’s eco and sustainable London Fashion Week show. Highlights from last night’s show will be broadcast across 14 Ocean Outdoor digital out-of-home (DOOH) screens in Scotland, Birmingham and London on September 19. This seasons’s sensational […]

Pandora takes over the Piccadilly Lights to celebrate its new brand identity and Autumn collection

Pandora takes over the Piccadilly Lights to celebrate its new brand identity and Autumn collection

Pandora, the biggest jewellery brand in the world, will this week take over the world-famous Piccadilly Lights as the centrepiece of a UK-wide out of home campaign to showcase its new brand identity and create customer desire for its new Autumn Collection. Devised by out of home and location marketing specialists Posterscope with Carat, the […]

Reiss unveils its AW19 push on London’s Piccadilly Lights following strong sales in the first half of the year

Reiss unveils its AW19 push on London’s Piccadilly Lights following strong sales in the first half of the year

British brand Reiss announces a partnership with London’s world-famous advertising space Piccadilly Lights to launch its Autumn/Winter ’19 advertising campaign, following very strong sales for the first half of the year. For the 26 weeks to 3 August 2019, total group sales grew by +23.7% to £102.9m (2018: 83.2m) and like for like sales in […]

Toyota GB and Team GB launch OOH sports and fitness campaign to get the nation moving

Toyota GB and Team GB launch OOH sports and fitness campaign to get the nation moving

Official Team GB partners Toyota GB and Ocean Outdoor are launching an exclusive out-of-home activation to get the nation moving ahead of the 2020 Tokyo Olympics. The ‘I Am Team GB’ participation campaign will culminate with The Nation’s Biggest Sports Day on Saturday, August 24, with hundreds of events taking place right across the UK. Leading the […]

Ocean launches first full motion large format digital screen in Kensington shopping and commuter hub

Ocean launches first full motion large format digital screen in Kensington shopping and commuter hub

Premium out-of-home media owner Ocean Outdoor has extended its premium London portfolio with the launch of Kensington’s first full motion, large format digital screen. The landscape screen, which measures 5.5 metres wide by two metres high, is located above the exit to Kensington Arcade and faces High Street Kensington tube station which has an annual […]

Ocean Outdoor secures exclusive partnership with ITV Sport to broadcast Rugby World Cup action

Ocean Outdoor secures exclusive partnership with ITV Sport to broadcast Rugby World Cup action

Premium digital out-of-home (DOOH) media operator Ocean Outdoor has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan. Under the terms of the deal, highlights will be carried across multiple large format digital screens in six UK cities, giving sports fans and […]

The People’s Moon and Ocean Outdoor mark the 50th anniversary of the first moon landing on the Piccadilly Lights

The People’s Moon and Ocean Outdoor mark the 50th anniversary of the first moon landing on the Piccadilly Lights

The Piccadilly Lights in London marks the moment the Apollo 11 landed on the Moon on Saturday, July 20 in an interactive collaboration presented by Landsec, digital out-of-home (DOOH) operator Ocean Outdoor and The People’s Moon. The historic mission is showcased with a visual spectacle, which combines user generated visuals provided by the public and an historical film […]

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