Pablo Picasso’s Creative Spirit Lights Up Piccadilly in Rarely Seen Art Film Footage

Pablo Picasso’s Creative Spirit Lights Up Piccadilly in Rarely Seen Art Film Footage

Forty-seven years after his death, remarkable documentary footage of the celebrated artist Pablo Picasso at work in his studio was broadcast on Landsec’s Piccadilly Lights in London. Le Mystère Picasso was originally filmed in 1956 by the French director Henri-Georges Clouzot. It received a cinematic release in France on May 18 1956 and went on […]

Projections, Murals, Wraps, & Live Streams, Immerse London as TikTok Celebrates the BRIT Awards

TikTok dominates London’s OOH landscape with a unique cut through campaign to promote its new tie-up with the 40th edition of the British Phonographic Industry's annual pop music awards

Projections, Murals, Wraps, & Live Streams, Immerse London as TikTok Celebrates the BRIT Awards

Last night TikTok, the leading destination for short-form mobile video, activated a live-stream of the BRIT Awards red carpet to Piccadilly Lights, Europe’s largest digital OOH screen which dominates London’s skyline. The live stream took place at 5.30pm and brought the buzz of the red carpet to the heart of the West End to deliver […]

Pandora takes over the Piccadilly Lights to celebrate its new brand identity and Autumn collection

Pandora takes over the Piccadilly Lights to celebrate its new brand identity and Autumn collection

Pandora, the biggest jewellery brand in the world, will this week take over the world-famous Piccadilly Lights as the centrepiece of a UK-wide out of home campaign to showcase its new brand identity and create customer desire for its new Autumn Collection. Devised by out of home and location marketing specialists Posterscope with Carat, the […]

Reiss unveils its AW19 push on London’s Piccadilly Lights following strong sales in the first half of the year

Reiss unveils its AW19 push on London’s Piccadilly Lights following strong sales in the first half of the year

British brand Reiss announces a partnership with London’s world-famous advertising space Piccadilly Lights to launch its Autumn/Winter ’19 advertising campaign, following very strong sales for the first half of the year. For the 26 weeks to 3 August 2019, total group sales grew by +23.7% to £102.9m (2018: 83.2m) and like for like sales in […]

The People’s Moon and Ocean Outdoor mark the 50th anniversary of the first moon landing on the Piccadilly Lights

The People’s Moon and Ocean Outdoor mark the 50th anniversary of the first moon landing on the Piccadilly Lights

The Piccadilly Lights in London marks the moment the Apollo 11 landed on the Moon on Saturday, July 20 in an interactive collaboration presented by Landsec, digital out-of-home (DOOH) operator Ocean Outdoor and The People’s Moon. The historic mission is showcased with a visual spectacle, which combines user generated visuals provided by the public and an historical film […]

Model Jodie Kidd opens spectacular VIN + OMI London Fashion Week show on iconic Piccadilly Lights

Model Jodie Kidd opens spectacular VIN + OMI London Fashion Week show on iconic Piccadilly Lights

Highlights from Planet Rewind, VIN + OMI’s sensational London Fashion Week show were broadcast across Ocean’s Grid network and on the Piccadilly Lights in February. The footage featured the model Jodie Kidd, making her return to the catwalk after a 10 year hiatus, wearing a floral dress made from salvaged plastic. Filming took place during the eco-label’s […]

Victoria Beckham marks London Fashion Week debut with showcase on Landsec’s famous Piccadilly Lights

Victoria Beckham marks London Fashion Week debut with showcase on Landsec’s famous Piccadilly Lights

In a UK media first, luxury fashion brand Victoria Beckham presents content celebrating the designer’s debut London Fashion Week show on Landsec’s spectacular Piccadilly Lights advertising screen this week (September 10-16). The showcase forms the centrepiece of the brand’s 10th anniversary show which celebrates a decade in the fashion business. The digital out of home […]

Landsec’s Piccadilly Lights joins Pride in London Parade with first ever audio-synched campaign

Landsec’s Piccadilly Lights joins Pride in London Parade with first ever audio-synched campaign

Landsec’s Piccadilly Lights, the world’s most famous advertising screen, joined Pride in London for a colourful celebration including the first ever audio-synched campaign.  Ahead of the Parade, a sequence featuring LGBT+ community members and Pride images provided by Getty Images, dominated the full motion display.   Adding to the party atmosphere was the first ever […]