Zalando Names Smarts As First Global PR And Culture Agency

Europe’s leading fashion platform has appointed the UK-based business as its global communications lead following a competitive pitch

Zalando Names Smarts As First Global PR And Culture Agency

Smarts, the multi-award-winning PR and content agency, announced today that Zalando will become the latest client to join its growing international roster.  The leading fashion and lifestyle brand have appointed Smarts to become the ecommerce platform’s first global PR and culture partner following a competitive pitch, with the partnership being managed by Smarts through its […]

Brazilian brand Amaro creates first DNA-inspired fashion collection

In partnership with agency Soko, the brand launches their DNA Collection, which used genetic data from a sample of different Brazilian women

Brazilian brand Amaro creates first DNA-inspired fashion collection

AMARO, pioneer fashion brand in combining technology and creativity in Brazil, launches on November 4th the first fashion collection ever developed from the mapping of women’s genetic data, an innovative format that values individual characteristics of different female profiles. In a scenario where traditional collections tend to follow a zeitgeist market, AMARO has challenged itself […]

Supermodel Jodie Kidd models Boden Autumn collection and launches new ‘sport’ of Leaf Jumping

Supermodel Jodie Kidd models Boden Autumn collection and launches new ‘sport’ of Leaf Jumping

British fashion brand Boden has boldly chosen to showcase some of their key Autumn/Winter 2019 pieces, including coats, jackets and knitwear, by ditching the catwalk and launching its models into an enormous pile of garden leaves. Fashion model, TV presenter and author, Jodie Kidd has taken on her most ambitious fashion shoot to date – […]

A collaboration between L’Oréal Paris and Karl Lagerfeld pays homage to the iconic designer

A collaboration between L’Oréal Paris and Karl Lagerfeld pays homage to the iconic designer

A new collaboration between L’Oréal Paris and Karl Lagerfeld – pays homage to the iconic designer – with the launch of a makeup collection, Karl Lagerfeld X L’Oréal Paris. Feminine and chic with a singularly “rock n’ roll” edge, the launch campaign by McCann Paris, unites the brand’s DNA with the DNA of the visionary designer. Known […]

Generation Z want to see authenticity in their fashion brands, but what does this mean?

Generation Z want to see authenticity in their fashion brands, but what does this mean?

New research has highlighted how fashion and sportswear brands can define ‘authenticity’ to Generation Z. According to UK consumers aged 16-24, it’s about caring about their customers (71%), a good range of clothes (71%), being true to their values, being friendly, and caring about their employees (all 66%). However, younger audiences in the UK are […]

Snipes and Hip Hop star Meek Mill give the dirt bikers of Philadelphia their moment in the spotlight

Snipes and Hip Hop star Meek Mill give the dirt bikers of Philadelphia their moment in the spotlight

International production company HAMLET launched an online brand film for sportwear fashion brand, Snipes. Created by fashion agency Meet Herbert, and directed by highly acclaimed photographer/director Pascal Kerouche, ‘You Can’t Stop Us’ features hip hop sensation Meek Mill who also narrates the spot.  Shot in Philadelphia, the film captures the upbeat atmosphere of Meek Mill […]

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.  The study, which analysed the checkout, […]

River Island exclusively launches The Samantha Faiers Edit

River Island exclusively launches The Samantha Faiers Edit

River Island announced the latest kidswear collaboration with TV star and personality Samantha Faiers for an exclusive edit. The 30-piece collection will launch this October half term offering trend-led separates for boys and girls across the RI baby (0-18 months), mini (0-5 years) and kids (5-12 years) ranges. With a nod to the party season, […]

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