Zalando Names Smarts As First Global PR And Culture Agency

Europe’s leading fashion platform has appointed the UK-based business as its global communications lead following a competitive pitch

Zalando Names Smarts As First Global PR And Culture Agency

Smarts, the multi-award-winning PR and content agency, announced today that Zalando will become the latest client to join its growing international roster.  The leading fashion and lifestyle brand have appointed Smarts to become the ecommerce platform’s first global PR and culture partner following a competitive pitch, with the partnership being managed by Smarts through its […]

Brazilian brand Amaro creates first DNA-inspired fashion collection

In partnership with agency Soko, the brand launches their DNA Collection, which used genetic data from a sample of different Brazilian women

Brazilian brand Amaro creates first DNA-inspired fashion collection

AMARO, pioneer fashion brand in combining technology and creativity in Brazil, launches on November 4th the first fashion collection ever developed from the mapping of women’s genetic data, an innovative format that values individual characteristics of different female profiles. In a scenario where traditional collections tend to follow a zeitgeist market, AMARO has challenged itself […]

Supermodel Jodie Kidd models Boden Autumn collection and launches new ‘sport’ of Leaf Jumping

Supermodel Jodie Kidd models Boden Autumn collection and launches new ‘sport’ of Leaf Jumping

British fashion brand Boden has boldly chosen to showcase some of their key Autumn/Winter 2019 pieces, including coats, jackets and knitwear, by ditching the catwalk and launching its models into an enormous pile of garden leaves. Fashion model, TV presenter and author, Jodie Kidd has taken on her most ambitious fashion shoot to date – […]

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