L’Oréal Paris presented a unique fashion and beauty runway show on the Champs-Élysées, one of the most famous avenue in the world: an unprecedented event with the support of the City of Paris. This show was an extraordinary opportunity for Parisians to access upcoming beauty trends and also allowed for millions of people across the globe to join digitally via social platforms.
Le Défilé L’Oréal Paris: once in a life-time!
Highlights from the show included 60 hair and make-up looks embodying the new beauty trends, collaboration with 19 designers and an exclusive partnership with renowned jeweler Chopard, 50 L’Oréal Paris spokes and models, 645 guests including A-list celebrities, tastemakers, and fashion and beauty influencers… In short, Le Défilé L’Oréal Paris shook up the world’s fashion capital this past Sunday, October 1st.
Kudos to the team of L’Oréal Paris beauty experts, including make-up artist Val Garland and hair genius Stéphane Lancien, who were able to create a new vision to the iconic notion of Parisian Beauty.
A unique event designed especially for the general public
In addition to the show, the audience was able to enjoy a memorable master class given by the L’Oréal Paris team of beauty experts, in which some of the runway looks were recreated.
Several hair and make-up cabins were positioned on the Champs-Élysées, allowing passers-by to test L’Oréal Paris products, celebrating the brands innovations as well as the beauty trends revealed on the catwalk, making beauty and fashion trends accessible to all.
The designers showcased their Parisian fashion inspirations, highlighting looks available in stores now.
Source: L’Oréal Paris