Shopper Marketing Trailblazer, Leah Key, Named Media and E-commerce Director at Brandon

Brandon, a data-driven, modern marketing agency that unlocks hidden potential through data and audience understanding for mid-market brands, is pleased to announce the recent hire of innovative retail marketing strategist Leah Key as its new media and e-commerce director. Key has successfully led retail media planning for global brands such as Nestle, Campbell’s Soup, Pfizer and Hallmark.

Key will strengthen the Brandon team with her proven ability to transform retail customer insights into solutions that convert shoppers into buyers. She will oversee all aspects of the agency’s paid integrated media planning, buying and reporting, retail media marketplaces like Amazon and Walmart and will lead Brandon’s e-commerce and analytics teams, ensuring alignment with the agency’s and clients’ vision and objectives.

“We’re beyond excited to have Leah contribute her nearly 25 years of experience in collaborative leadership, media planning/buying and project management to the Brandon team,” said Tyler Easterling, president for Brandon. “Her trailblazing spirit and proven track record of driving engaging retail messaging and campaigns make her a perfect fit with Brandon’s commitment to giving our clients a competitive advantage in the ever-evolving world of digital and shopper marketing.”

Living at the intersection of media, commerce and data, Key brings a wealth of industry experience to her new role at Brandon. She is a 20-plus-year veteran of the media planning and buying specialization, and her recent career highlights include serving as the vice president of retail media and media managing director for global digital marketing agency iProspect; vice president of retail media and managing director for leading customer experience management (CXM) company Merkle; director of commerce media for commerce agency Tracy-Locke; and holding multiple leadership and account management roles with global commerce marketing firm The Mars Agency.

Source: Brandon

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