In line with Royal London’s ambitious plans for growth, Spark Foundry has received additional scope and will now carry out Royal London’s SEO and content projects. Resulting in Spark Foundry carrying out all media planning and buying for Royal London, with a predicted spend of £20 million.
The partnership between Royal London and Spark Foundry started in 2015 and has now renewed for a further three-year contract.
Most recently, Royal London collaborated with Sky Media and the England Cricket Board to launch the “One over” challenge. Offering cricket fans a once-in-a-lifetime opportunity to bowl against former England test captain, Nasser Hussain, at the Royal London One Day International.
David Meliveo, Group Head of Brand & Head of Consumer Marketing, Royal London, said: “Royal London’s key focus for 2019 lies in our ambitious growth plans, by increasing our product range. Having worked with Spark Foundry for more than four years, we know we have chosen the right partner to continue to help drive the company forward and achieve our goals.”
Nigel Waring, Managing Director, Spark Foundry UK, said: “Royal London has been a partner of ours for many years and we’re thrilled and honoured to be part of their broadening product range and journey to growth.”
Source: Spark Foundry