StrawberryFrog Named Media Agency of Record for The Cheesecake Factory

Agency will lead media planning and buying across all paid channels for this iconic and beloved restaurant brand

StrawberryFrog has been named media agency of record for The Cheesecake Factory^®, the agency announced today. The win follows a competitive review conducted in Q4 2025.

In its new role, StrawberryFrog will oversee media planning and buying across all paid channels. Work is already underway, with the agency’s first campaigns having already launched this year.

“We’re excited to be working with the Frogs,” said Donald Evans, Chief Marketing Officer of The Cheesecake Factory. “They bring a unique blend of data, tech, and creativity—exactly what modern marketing requires. That combination will help us break through and show up in the market in interesting and meaningful ways.”

The Cheesecake Factory, known for its extensive menu, made-from-scratch offerings, and signature desserts, is a leader in experiential dining and operates more than 200 locations nationwide.

“We’re honored to have been chosen as media partners by The Cheesecake Factory,” said Bill Heilmann, Head of Media. “This is an iconic brand with generations of loyal fans, and we proudly count ourselves among them. The Cheesecake Factory has some exciting things cooking for guests this year, and we’re thrilled to help bring what’s next to the table.”

Source: StrawberryFrog

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