The women-first dating app is challenging the unequal world of dating, with 74% of people saying there are different expectations in romance based on gender identity.
Bumble Empowers People To Challenge The ‘ROMANCE GAP’ In A New Campaign Created By 72andSunny Amsterdam
Sarah Jessica Parker injects some of her trademark New York sass into 72andSunny Amsterdam’s global campaign for Italian underwear brand and bra specialist Intimissimi, which introduces an entertaining solution to the daily challenge of getting your bra to fit comfortably. In the film, Sarah Jessica Parker becomes a dance conductor who turns the ritual of […]
Friendship lies at the heart of William Hill’s new ‘it’s who you play with’ advertising campaign – the first created by 72andSunny Amsterdam since it won the account earlier this summer. To drive more excitement, energy and momentum for the William Hill brand and to position it as the authority on responsible betting, 72andSunny Amsterdam […]
Klarna, the digital buy now and pay later payment provider, has launched an international brand campaign by 72andSunny Amsterdam featuring comedian and Instagram star Celeste Barber. The ‘I Wish I’d Bought It With Klarna’ campaign stars Barber as the host of a home-shopping inspired online mini-series, and premiers across Instagram and YouTube. Using her skills as Instagram’s […]
As controversial Video Assistant Referee technology makes its debut in England’s top football league, Klarna, the digital ‘buy now, pay later’ payment provider, is releasing an exclusive ‘Klarna x VAR’ shirt to highlight that the brand is the VAR of online retail, helping shoppers to get their decisions right off the pitch. Designed to spark […]
Tattoos come to life and tell stories about attraction in a new series of films created for LYNX’s Ink Shower Gel, an aftercare product designed to keep tattoos bright, by 72andSunny Amsterdam. Tattoos are an essential part of guys’ lives – and part of what makes them attractive to others. They might be eye catchers, […]
On July 29, Google extends its “Make the Most of Summer” campaign with a responsive, data driven, UK-wide, digital OOH push that demonstrates the little ways in which Google is there to help you enjoy the summer. The campaign showcases Google’s Search functionality with popular city-wide summer search terms, such as ‘Best ice cream in […]
Google is putting the predictably unpredictable British summer at the heart of a new advertising campaign by 72andSunny Amsterdam, celebrating the ways people are using Search and Maps to make the most of summer. Based on the insight that when summer arrives, Brits do all they can to make the most of it, the campaign illustrates […]
William Hill, one of Europe’s leading betting and gaming brands, has appointed 72andSunny Amsterdam to handle its creative advertising account after a four-way pitch. Establishing William Hill as the first choice in the gambling category, highlighting its premium status and developing an emotional connection with its audience are at the heart of 72andSunny’s strategy. The […]
Men are being urged to indulge their ‘bathsculine’ side in a new campaign created by AXE and 72andSunny Amsterdam that introduces a new word and concept to the world – Bathsculinity. The US campaign launched with a series of 15-second films starring actor and comedian Lil’ Rel Howery who introduces the concept of Bathsculinity, an […]