Intimissimi launches the #BraTwist with a fun push and AR experience featuring Sarah Jessica Parker

Intimissimi launches the #BraTwist with a fun push and AR experience featuring Sarah Jessica Parker

Sarah Jessica Parker injects some of her trademark New York sass into 72andSunny Amsterdam’s global campaign for Italian underwear brand and bra specialist Intimissimi, which introduces an entertaining solution to the daily challenge of getting your bra to fit comfortably. In the film, Sarah Jessica Parker becomes a dance conductor who turns the ritual of […]

Bonds of brotherhood at the heart of William Hill debut campaign by 72andSunny Amsterdam

Bonds of brotherhood at the heart of William Hill debut  campaign by 72andSunny Amsterdam

Friendship lies at the heart of William Hill’s new ‘it’s who you play with’ advertising campaign – the first created by 72andSunny Amsterdam since it won the account earlier this summer. To drive more excitement, energy and momentum for the William Hill brand and to position it as the authority on responsible betting, 72andSunny Amsterdam […]

Klarna launches new international campaign starring Instagram sensation and comedian Celeste Barber

Klarna launches new international campaign  starring Instagram sensation and comedian Celeste Barber

Klarna, the digital buy now and pay later payment provider, has launched an international brand campaign by 72andSunny Amsterdam featuring comedian and Instagram star Celeste Barber. The ‘I Wish I’d Bought It With Klarna’ campaign stars Barber as the host of a home-shopping inspired online mini-series, and premiers across Instagram and YouTube. Using her skills as Instagram’s […]

Klarna tackles VAR debate with exclusive new shirt and campaign created by 72andSunny Amsterdam

Klarna tackles VAR debate with exclusive new shirt and campaign created by 72andSunny Amsterdam

As controversial Video Assistant Referee technology makes its debut in England’s top football league, Klarna, the digital ‘buy now, pay later’ payment provider, is releasing an exclusive ‘Klarna x VAR’ shirt to highlight that the brand is the VAR of online retail, helping shoppers to get their decisions right off the pitch. Designed to spark […]

New Google Search & Maps campaign captures Brits’ spirit when it comes to unpredictability of British summer

New Google Search & Maps campaign captures Brits’ spirit when it comes to unpredictability of British summer

Google is putting the predictably unpredictable British summer at the heart of a new advertising campaign by 72andSunny Amsterdam, celebrating the ways people are using Search and Maps to make the most of summer.  Based on the insight that when summer arrives, Brits do all they can to make the most of it, the campaign illustrates […]

AXE invites young men into the bath to celebrate their ‘Bathsculinity’ in new campaign by 72andSunny Amsterdam

AXE invites young men into the bath to celebrate their ‘Bathsculinity’ in new campaign by 72andSunny Amsterdam

Men are being urged to indulge their ‘bathsculine’ side in a new campaign created by AXE and 72andSunny Amsterdam that introduces a new word and concept to the world – Bathsculinity. The US campaign launched with a series of 15-second films starring actor and comedian Lil’ Rel Howery who introduces the concept of Bathsculinity, an […]