AXE invites young men into the bath to celebrate their ‘Bathsculinity’ in new campaign by 72andSunny Amsterdam

AXE invites young men into the bath to celebrate their ‘Bathsculinity’ in new campaign by 72andSunny Amsterdam

Men are being urged to indulge their ‘bathsculine’ side in a new campaign created by AXE and 72andSunny Amsterdam that introduces a new word and concept to the world – Bathsculinity. The US campaign launched with a series of 15-second films starring actor and comedian Lil’ Rel Howery who introduces the concept of Bathsculinity, an […]

Lynx deploys ASMR in innovative new campaign by 72andSunny Amsterdam

Lynx deploys ASMR in innovative new campaign by 72andSunny Amsterdam

Lynx is promoting its Shower & Shave Foam range of 2-in-1 products in a new series of films that harness the power of ‘Autonomous Sensory Meridian Response’ (ASMR). Created by 72andSunny Amsterdam, they take the form of instructional videos, dubbed ‘Lynx Shavetorials’, aimed at ‘shave curious’ men. The films inspire young men to have fun, […]

ebay Gets Tactical with Weather-Driven DOOH Spring Campaign in the UK

ebay Gets Tactical with Weather-Driven DOOH Spring Campaign in the UK

eBay brings colourful shopping inspiration to the streets in a UK-wide digital out of home (DOOH) drive designed to bring the online retailers vibrant product lines to life. Popular springtime pursuits and product lines are aligned to real-time weather conditions in a campaign that spans transit, retail and roadside environments and runs until the 8th […]

Radical New Axe Campaign Reveals What Makes Guys So Damn Hot

Radical New Axe Campaign Reveals What Makes Guys So Damn Hot

Axe, famous for revolutionizing the male fragrance category and for its iconic advertising, is redefining the category again. In a marked evolution of its positioning, the Unilever owned brand is launching an expansive new range of male grooming products, including daily fragrances, shower gels, hair styling products and more. The new range will be backed […]

72andSunny Amsterdam & Google Help You Rediscover Paris with New Campaign

72andSunny Amsterdam & Google Help You Rediscover Paris with New Campaign

To celebrate the arrival of autumn 72andSunny Amsterdam and Google are launching the second edition of ‘Les Heures Magiques’ (‘The Magic Hours’) on October 15th: a social campaign and interactive mobile experience that invites Parisians to 31 nights full of inspiring activities to experience after sunset in Paris. Collaborating with both the City of Paris, […]