Healthcare communications company Havas Life Medicom (HLM) has created a new short film in collaboration with Oscar-winning production company, Slick Films. The film – “Wuff Day at the Office” – highlights how man’s best friends are inspiring cutting-edge disease-detection technology and showcases HLM’s multi-species workplace with a difference. With dogs’ incredible sense of smell hitting […]
LinkedIn will debut its first TV commercial during the Academy Awards on February 28. With the campaign, “You’re Closer Than You Think,” LinkedIn is looking to show how the platform can help everyone reach their potential. The commercial, which includes a voiceover by LinkedIn CEO Jeff Weiner, grew out of NASA’s decision in 2015 to use […]
The Oscars may be a month away, but advertisers are starting to digitally link with ABC’s coverage. A pair of advertisers — University of Phoenix and Hyundai — have top-line roles on Oscar.com and a related ABC app. The University of Phoenix is the presenting sponsor of a “My Picks” section on both properties, while […]