Superdrug announced it will retain Mindshare following a competitive pitch for their offline media account. The win follows a successful year for Superdrug and Mindshare, which focused on TV sponsorship with a full multi-platform campaign, including VOD (video on demand), social, licensing, in-app, and broadcast. Patrick Megarry, Superdrug Head of Marketing said: “In such a […]
Sir Martin Sorrell’s MediaMonks is going head to head with his old company, WPP, in a pitch for Braun’s digital business. MediaMonks, the Dutch-based creative production business, and Possible, the WPP digital shop, are understood to be in the running for the Procter & Gamble razor brand’s account. The geographical scope of the work and […]
London-based international customer experience agency, I-AM, has been retained by CenterHotels to create a series of fresh and dynamic branded restaurant concepts and review the brand essence of their various dining offers. The aim is to develop an atmosphere that allows for a memorable brand experience, along with a design concept that is flexible and able […]
Following a competitive pitch, Prophecy Unlimited, the CRM & Acquisition specialist agency in the Unlimited Group, has been awarded a multi-million pound, 5-year contract for BMW Group. The contract covers the continued support of the BMW Group retailer websites, for BMW UK, MINI UK, Motorrad UK and Rolls Royce brands globally, ensuring a consistent brand […]
Following an extensive closed agency pitch process, Three Ireland and Dublin-based creative agency, Boys and Girls, have announced the continuation of their award-winning work for a further 3 years. The extended contract will increase the scope of the agency’s remit and will – for the first time – include Three’s digital and content creation work. “We’re […]
MEC has retained the £50m pan-European media planning and buying account for the brewery giant SABMiller following a competitive pitch. The agency fought off competition from undisclosed agencies in a four-way contest to retain the business in a pitch process managed by Ebiquity. MEC will continue to handle SABMiller’s account, which includes brands such as […]
China Mobile has extended its relationship with Leo Burnett by appointing it as its creative agency. The decision was made after a five-way pitch in December and extends the work Leo Burnett was already doing on China Mobile’s ‘and’ branding and 4G business. The relationship has been extended to create the national communication strategy and […]
The Premier League is seeking its first creative agency as it undergoes a major brand overhaul. For the first time in its 23-year history, the Premier League will operate without a corporate sponsor from next season. It is looking at how best to maximise a “clean” brand. Agencies have been contacted directly with a brief […]
Razorfish has been appointed by Lloyds Banking Group to handle a digital brief. The agency will develop digital products and services on websites across the group’s brands, which include Lloyds Bank, TSB, the Bank of Scotland and Scottish Widows. DigitasLBi has worked on Lloyds’ web and mobile build and design since 2008. It claims that […]
Foot Locker has awarded a Europe-wide brief to create two campaigns for adidas to Abbott Mead Vickers BBDO. The Sports Retailers to promote trainers exclusive to its stores. Despite a pitch being called initially, AMV BBDO won the work without going through a competitive process. Creature had previously carried out the joint adidas and Foot […]