The Sports Retailers to promote trainers exclusive to its stores.
Despite a pitch being called initially, AMV BBDO won the work without going through a competitive process. Creature had previously carried out the joint adidas and Foot Locker work.
AMV BBDO, which is Foot Lockerâs retained creative agency, will work on adidasâs next two campaigns with the sports retailer. It is the first time AMV BBDO has worked with adidas.
“Back to school” will launch at the end of August across TV, digital, social and will appear in-store in Foot Lockers across Europe. A second campaign, “holidays” will go live towards the end of the year.
Ian Pearman, the chief executive at AMV BBDO, said: “The combination of adidas as a brand and Foot Locker as a retailer provides a great opportunity for exciting, innovative creative work.”