GALERIA.ag and Adobe team up in a first-ever Brazilian partnership to implement GenStudio and boost creativity with AI

GALERIA.ag and Adobe team up in a first-ever Brazilian partnership to implement GenStudio and boost creativity with AI

As one of the first agencies globally – and the very first in Brazil – to fully integrate Adobe GenStudio, GALERIA.ag is leveraging technology to streamline campaign delivery, amplify creative output, and drive faster, more efficient results for advertisers through enhanced operational intelligence. GALERIA.ag, Brazil’s largest independent advertising agency according to the CENP-Meios ranking, is […]

Utiq Demonstrates Enhanced Campaign Performance Through Adobe CDP Integration

Utiq Demonstrates Enhanced Campaign Performance Through Adobe CDP Integration

Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe‘s Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and […]

Adobe Launches AI Services to Power Digital Business

Adobe Launches AI Services to Power Digital Business

 Adobe has today unveiled Intelligent Services, powered by the AI capabilities of Adobe Sensei. Built on Adobe Experience Platform, the new services will help brands overcome common challenges associated with AI, including the lack of AI expertise and implementation complexities.  The new Intelligent Services will be able to stitch together unstructured data under a common […]

Brands Focused on Customer Experience Three Times More Likely to Exceed Business Goals, Reveals New Report from Adobe

Brands Focused on Customer Experience Three Times More Likely to Exceed Business Goals, Reveals New Report from Adobe

Focusing on customer experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends. According to the report, UK brands leading in customer experience (CX) were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX all shared a common approach to investing more in […]

Digital Advertisers chasing ROI at the expense of relevance and customer loyalty, finds Adobe

Digital Advertisers chasing ROI at the expense of relevance and customer loyalty, finds Adobe

Advertising and marketing professionals have significantly different priorities when it comes to customer experience because they are working to different internal mandates. This is according to Adobe’s 2019 Digital Trends Advertising in Focus report. For advertising professionals, the biggest priority for almost half of respondents (46%) is to demonstrate Return on Investment (ROI) to the rest of […]

European TV Industry Calls for Urgent Change to Advertising Metrics

European TV Industry Calls for Urgent Change to Advertising Metrics

New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]

Brands aim for greater control of customer data in 2019 to deliver more personalised experiences

Brands aim for greater control of customer data in 2019 to deliver more personalised experiences

A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]

MarComm’s Magnificence – 2019’s Magnificent Women

MarComm’s Magnificence – 2019’s Magnificent Women

Even though many associate the marketing or advertising industry as a recently female-dominated world, it is important to remember that the workplace continues to be a male focused and dominated field, especially in managerial positions. With this and International Women’s Day in mind, we decided to create a list of 15 of the most marvellous […]

Adobe appoints Paul Robson to lead Europe, Middle East and Africa

Adobe appoints Paul Robson to lead Europe, Middle East and Africa

Adobe has announced that Paul Robson will assume the role of president of Adobe for Europe, the Middle East and Africa (EMEA) to oversee field and business operations. Paul joins directly from his role as President for Adobe of Asia Pacific (APAC) and has a wealth of experience in leading business and digital transformations at […]

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