Leading UK Publishers partner with Utiq to drive new era of Scaled, Deterministic, Privacy-First Addressability

Leading UK Publishers partner with Utiq to drive new era of Scaled, Deterministic, Privacy-First Addressability

Collaborations with Bauer Media, Immediate, and Netmums underline Utiq’s commitment to enable better marketing performance and ROI in the premium open internet. Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the confirmation of Virgin Media O2 and Vodafone as its […]

Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format

Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format

The fast-food chain achieves 119% uplift in attention in Beta campaign featuring GumGum’s new motion-led ad solution, Velocity GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format. Developed by GumGum and launching this week in Europe, […]

Utiq Launches in the UK, expanding Telco-powered Infrastructure for the Open Internet

Utiq Launches in the UK, expanding Telco-powered Infrastructure for the Open Internet

UK launch is enabled by two new Telco partnerships, giving Utiq unrivalled scale in the delivery of deterministic, privacy-first advertising Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces the operational launch of its service in the UK, marking a further significant milestone in the company’s expansion. The launch follows the […]

MEET ‘RUBY’: ATHLON’S WELLNESS APP FOR GLASSMOON GROUP

MEET ‘RUBY’: ATHLON’S WELLNESS APP FOR GLASSMOON GROUP

Award winning design and technology company, Athlon, has partnered with Glassmoon Group to create RUBY — a scalable emotional wellbeing platform that helps people build resilience, manage emotions, and grow, both professionally and personally. RUBY acts as an inner coach and work/life companion, offering practical tools and structured reflection to improve self-awareness, emotional insight, and […]

Samsung Ads changes channels with appointment of The Digital Voice™ as lead PR Agency

Samsung Ads changes channels with appointment of The Digital Voice™ as lead PR Agency

The Digital Voice™ named agency of record for PR, content and events for Samsung Ads across UK, EMEA and MENA Samsung Ads has appointed The Digital Voice™ to lead its PR, communications strategy, outreach and events in the UK, EMEA and MENA regions, working closely with Samsung Ads’ marketing and communications teams. After an extensive […]

Revving hires James Lovelace as new Vice President of Sales

Revving hires James Lovelace as new Vice President of Sales

The experienced executive will lead efforts to scale revenue and penetrate multiple markets as the fintech platform expands Revving, the fintech platform reshaping the financial infrastructure of adtech businesses, has appointed James Lovelace as its new Vice President of Sales. With over 20 years’ experience in the marketing and media industry, James joins Revving at […]

Vistar Academy Launches in EMEA: Free Training to Power the Growth of Programmatic DOOH

Vistar Academy Launches in EMEA: Free Training to Power the Growth of Programmatic DOOH

Vistar Media expands its investment in education, offering free, self-paced training to support marketers, media owners and self-service teams across EMEA Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the expansion of Vistar Academy to the EMEA region. This milestone brings free, high-quality training and certification programs to […]

Utiq now reaches over 55 million people across Europe with its consented, deterministic identifier

Utiq now reaches over 55 million people across Europe with its consented, deterministic identifier

The European AdTech company also confirms it is working with 26 Telco partners that power its signal infrastructure across mobile and fixed-line environments Utiq, the European AdTech company providing Telco-powered infrastructure rooted in authentic, user-consented signals, today announced two major business milestones that confirm the scale, traction and technical robustness of its privacy-first solution. Just […]

esbconnect and Mdeg combine datasets to create UK’s largest GDPR-compliant consumer data file

esbconnect and Mdeg combine datasets to create UK’s largest GDPR-compliant consumer data file

The combined file, ideoOS, will power high-performance audience targeting, enrichment and matching across paid social and programmatic Customer acquisition specialist esbconnect has announced a partnership with data company Mdeg, which will see the two companies’ datasets merged to form the UK’s largest independent deterministic data provider for ID resolution and audience targeting solutions. The combined […]

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