Beko, the UK’s number one best-selling large home appliance brand, is back on television with a £2million campaign set to reach 35 million adults over two months. The significant investment will see the brand driving consumer demand by targeting homeowners during peak season for laundry sales, from the end of September through to Black Friday. […]
Love or Fear, the agency launched by Dave Dye, Matthew Waksman, and Allan Dutton has won the creative advertising account for the Zurich backed, travel insurance disruptor, Pluto, without a pitch. Pluto was launched to offer seamless travel insurance for millennial travellers. The five star trust pilot rated service offers a hassle-free experience; from 1-minute […]
Rachel’s Organic, the natural yogurt brand, is launching a new advertising campaign to celebrate its unique and pioneering family heritage. krow has created a 20-second film that recognises Rachel’s Organic history, showing viewers that it’s taken three generations of female farmers to make their yogurt as good as it is today. The agency’s first work […]
While Nick Spooner was filming six new spots for Circle K, attention to detail and the room for improvisation were paramount. The three :30s and three :15s feature Circle K employees having one-on-ones with tradespeople – a plumber, an exterminator and an electrician – in an exaggerated display of their own niche-specific jargon. A true collaboration […]
Mass shootings – particularly in high schools – have become a tragic fact of life in the US. So much so, there has even been discussions about using the government’s educational funds to pay for guns and weapons training for teachers. Creative directors on the project Niraj Zaveri and Justin Ebert wanted to do something […]
Sony Interactive Entertainment is pleased to debut its latest spot devoted to PlayStation’s game streaming service, PlayStation Now. This global campaign, launching on October 1, looks to present that, with only a few button pushes, hundreds of stories, characters, and worlds can be delivered directly to players homes. PlayStation Now gives players access to hundreds of […]
“An athlete or a mother. You shouldn’t have to choose,” says Swiss triathlete and Olympic gold medalist Nicola Spirig in running shoe brand On’s latest marketing campaign. The three-minute biopic starts with a dramatic shot of Spirig from behind, strong and commanding in a swimming costume, seemingly about to dive into a cold Lake St Moritz […]
W. L. Gore and Associates (Gore) revolutionised the outerwear industry when it invented waterproof, breathable GORE-TEX fabrics more than 40 years ago. Today, it remains a leading innovator of performance apparel, and it’s now enlisting athletes, influencers and brand ambassadors for the latest incarnation of its Tested For Life series. A mix of body-camera and […]
Creative agency Fallon London has teamed up with AXA to launch the thought-provoking ‘Sharing Makes Us Stronger’ campaign, aimed at empowering people to speak up about their mental health and build mental resilience. Fallon London was tasked with creating a campaign demonstrating AXA’s commitment to improving people’s lives while utilising the insurer’s access to high-profile […]
Lemon & Paeroa (L&P) are back and more Refreshingly Different than ever in their new campaign, Best Day Ever. Teaming up with DDB New Zealand, L&P are celebrating a humorously different view of the world by following two guys who are having the best day of their lives. Launching this week, Best Day Ever goes […]