Red Bee, the creative agency, released a new campaign – ‘The Wonderfulness of Local’ – for Westons Cider brand Stowford Press. Red Bee were tasked with helping the brand stand out in a category crowded with images of summer apple orchards and happy friends at festivals. The aim is to increase both brand saliency […]
J₂O, the iconic adult soft drink made by Britvic, is on a mission to help people make the most of any social occasion in its latest, multi-million-pound campaign by VCCP, with the help of a colourful cockney alpaca named Mojo. As the friendly new face of J2O and J2O Spritz, Mojo will feature at the heart of the campaign as […]
 launches From Dust to Gold, an original marketing campaign designed to embrace the demolition of its storied past, to celebrate the collection of new venues opening and to build anticipation for the progress unfolding every day. The multifaceted campaign presents the Palms’ vision of ushering in a new era of Las Vegas by destroying […]
London’s two biggest advertising screens will join the UK’s Royal Wedding celebrations on May 19. A live stream of the big day as it unfolds will be broadcast on London’s biggest full motion retail screen in Westfield Square which is operated by Ocean Outdoor for Westfield London. The screen measures 21.12m x 10.58m, making it […]
A record-breaking 2,290 participants have entered Future Lions 2018, AKQA’s global undergraduate competition. Students from 386 schools across 55 countries, including for the first time, South Africa, Sri Lanka and Malaysia, have submitted pioneering ideas to connect audiences to a brand in a way not possible three years ago. Future Lions 2018 partners include Snap […]
To support the launch of the Zyrtec Allergycast app on Google Assistant, Versus and Society created “Art of Allergies,” a social-focused spot that is part of the broader Allergycast campaign. The Zyrtec Allergycast app gives real-time allergy information, including pollen count, local weather and predominant allergens found in the area, simply by asking Google Assistant […]
Commercial has reported its highest ever audience of 36 million listeners (35.97 million) according to new figures for Q1 2018 published by RAJAR, the body responsible for measuring radio audiences in the UK. This total audience represents a 4.2% increase on the same period last year and commercial radio’s biggest ever lead over BBC radio, […]
WCRS has launched a social campaign to introduce “Gluten Freeedom”, the new brand idea for the Warburtons gluten free range, to the people of Britain who follow a gluten free diet, following the recent rebrand of the previous Warburtons’ Newburn Bakehouse range. The campaign which has run across Facebook, Instagram and Pinterest, is made up […]
Lake Erie Shores & Islands and creative agency Marcus Thomas, have created a new campaign titled “Start Coasting,” to promote tourism to the vacation region. Each spot focuses on a singular, peaceful moment, and concludes with drone footage to provide a bird’s-eye view of the region, emphasising that an authentic coastal experience awaits, perhaps somewhat […]
In a year that’s been marked by discussion around gender roles and with headlines on ‘toxic masculinity’ – Heineken’s Amstel beer sees a return to the more traditional values around men and male friendship. Exploring what it means to ‘Hold my Beer’ – Amsterdam based 180 Kingsday presents a poignant new campaign for Amstel […]