FORTNIGHT COLLECTIVE BRINGS NOODLES & COMPANY SUPERFAN COMMENTS TO LIFE WITH AI

FORTNIGHT COLLECTIVE BRINGS NOODLES & COMPANY SUPERFAN COMMENTS TO LIFE WITH AI

Online Cries For ‘Steak Stroganoff’ Turned Into Dramatic Reenactments Fortnight Collective, the independent advertising and branding agency, has launched a breakthrough campaign for Noodles & Company’s wildly popular Steak Stroganoff, only available for a limited time, that uses AI to bring to life actual social comments from the brand’s most vocal and ‘Strog’-obsessed fans. The campaign […]

PROTEIN POCKETS: HIGH-PROTEIN VALUE THAT BREAKS EXPECTATIONS

PROTEIN POCKETS: HIGH-PROTEIN VALUE THAT BREAKS EXPECTATIONS

Subway is entering the value conversation with a new menu innovation that challenges the notion that quality and affordability are mutually exclusive. Protein Pockets deliver 20+g of protein with freshly sliced lean protein, fresh veggies, and tasty sauces – all freshly made and priced at just $3.99. Protein Pockets debut with a lineup of four […]

Horizon Organic with Agency Duncan Channon Launch First Organic Creamer Campaign

Horizon Organic with Agency Duncan Channon Launch First Organic Creamer Campaign

In a coffee culture dominated by creamers containing artificial flavors, stabilizers and hard-to-pronounce ingredients, Horizon Organic is taking a radically different approach: real dairy, organic ingredients, and nothing extra. The brand partnered with indie agency Duncan Channon to launch a national campaign introducing the first available USDA-certified organic coffee creamer. An expansion of their product […]

Joint launches first campaign for Pilgrim’s Europe with new Richmond Veggie Tasty work

Joint launches first campaign for Pilgrim’s Europe with new Richmond Veggie Tasty work

Creative agency Joint has launched its first campaign for Pilgrim’s Europe, unveiling a new out-of-home and social campaign for Richmond’s latest product innovation, Veggie Tasty. Joint was briefed to drive awareness and trial of Veggie Tasty, which landed in supermarkets late December. Amid growing demand for more natural vegetable-based products, the campaign aims to position […]

‘Salon Attitude. Every Day.’ John Frieda makes a bold global return with new brand platform from VCCP

‘Salon Attitude. Every Day.’ John Frieda makes a bold global return with new brand platform from VCCP

‘Salon Attitude. Every Day.’ is a global brand relaunch that aims to shake up category conventions, focusing on the confidence and attitude that a great hair day brings. John Frieda, the pioneering hair care brand by Japanese beauty manufacturer Kao, is back with a fresh, global relaunch and a powerful new brand platform, ‘Salon Attitude. Every […]

The Uncomfortable Truth About AI in Advertising

The Uncomfortable Truth About AI in Advertising

By Ruben Goots – Co Founder and CEO, HAMLET The international controversy surrounding McDonald’s AI driven Christmas campaign has once again reignited a fundamental debate about artificial intelligence in advertising. After fierce criticism, the spot was taken offline, and McDonald’s together with its agency TBWA Neboko Amsterdam quickly reframed the narrative, stating that “it wasn’t […]

Miller Lite Unveils New Creative Platform, “Legendary Moments Start with a Lite,” Starring Christopher Walken

Miller Lite Unveils New Creative Platform, “Legendary Moments Start with a Lite,” Starring Christopher Walken

Miller Lite’s 2026 campaign encourages fans to socialize in person and introduces the Damp January Club Making plans is easy. Keeping them? Not so much these days. Miller Lite is stepping in to help make getting together feel a little easier—and a lot more worth it. Enter “Legendary Moments Start with a Lite,” the brand’s […]

VIOOH partners with Dolphin to reach consumers at key touchpoints across grocery, retail and transit

VIOOH partners with Dolphin to reach consumers at key touchpoints across grocery, retail and transit

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Dolphin OOH to further expand access to premium DOOH inventory across the United States. The partnership delivers access to over 5,000 digital screens across major US cities, generating more than 50 million monthly impressions. Dolphin‘s network spans […]

Squad creates campaign for Eurocamp to attract a new generation of customers from across the continent

Squad creates campaign for Eurocamp to attract a new generation of customers from across the continent

‘Eurocamp opens the door to more’ showcases the range of facilities and activities on offer across the brand’s campsites, villages and resorts Creative studio Squad has devised a new brand campaign for holiday company, Eurocamp, which aims to attract a new generation of customers from across the continent. Spanning cinema, TV, OOH, radio and social, […]

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