McCann London and Innocence in Danger launch ‘Sexxenger’ campaign to highlight online danger for kids

McCann London and Innocence in Danger launch ‘Sexxenger’ campaign to highlight online danger for kids

Innocence in Danger, the charity for the protection of children from abuse and violence, has launched a press and outdoor campaign highlighting the potential dangers that lurk within the internet. The campaign, created by McCann London, features a seemingly innocent message from an online conversation. However, there is more to this message than would meet […]

Rediffusion-Y&R creates communication for LIC’s Single Premium Plans

Rediffusion-Y&R creates communication for LIC’s Single Premium Plans

Having won the pitch, Rediffusion-Y&R has conceptualised LIC’s latest campaign film. The objective is based on two of LIC’s single premium plans namely, “Bima Bachat” and “Jeevan Shikhar”. This extends the brand proposition of ‘Be rest assured once and for all’. The communication is targeted to the modern upper middle class families. LIC’s objective was […]

Christopher Walken Brings Style & Pizzazz to Kia’s Super Bowl Spot

Christopher Walken Brings Style & Pizzazz to Kia’s Super Bowl Spot

Midsize sedans are not typically aspirational vehicles. They do not occupy the cool niches of sports cars or SUVs. They are practical, expected, and boring. Even their category name implicates them as middling. The next-generation Kia Optima, however, is anything but your typical midsize sedan. To introduce the next-generation Optima, David&Goliath enlisted revered cultural icon […]

M&C Saatchi Launches East Midlands Trains Brand Refresh

M&C Saatchi Launches East Midlands Trains Brand Refresh

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/EMT_Teddy_Youtube.mp4[/KGVID] M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve. The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. […]

Omnicom Agencies Top Annual Gunn Report Rankings

Omnicom Agencies Top Annual Gunn Report Rankings

Omnicom announced their agencies topped The Gunn Report 2015 rankings, a global index of creative excellence based on the results of the most important creative award competitions. For the 10th consecutive year, BBDO prevailed as the most awarded creative network in the world, with DDB securing third place. Moreover, both BBDO and DDB have occupied […]

Rediffusion Y&R creates #FlagoffChange this Republic Day in India

Rediffusion Y&R creates #FlagoffChange this Republic Day in India

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/Republic-Day-Film-English-Subtitle_Low.mp4[/KGVID] On the eve of Republic day in India, Rediffusion Y&R and its Brand Partner Videocon, urged fellow Indians to flag off change. Done via a digital film, its objective revolves around: “Teach them, Change Them.” The film set up is in an office, where an old man (teacher) asks a clerk on the progress […]

Virgin Media Takes Flight with Ireland’s First 360 Virtual Reality TV Ad

Virgin Media Takes Flight with Ireland’s First 360 Virtual Reality TV Ad

In a global first, Irish International BBDO, Ireland’s leading communications group and Littlstar, a worldwide network dedicated to immersive virtual reality and 360-degree video have delivered the world’s first ever 30 second 360-degree TV spot, for client Virgin Media. The ‘360’ spot will run on Littlstar’s Apple TV app and will be the first of […]