The “That’s the Point” campaign represents Citi‘s strategic return to the premium credit card market after a four-year absence. The campaign features America’s sweetheart Kristen Bell in a national advertising push that positions the Citi Strata Elite℠ as the perfect solution for affluent consumers seeking both high rewards and premium lifestyle benefits. The integrated campaign spans […]
Inspired by the emotional bond between pet parents and pets, Wellness Pet Company brings a fresh and fun wellbeing-first perspective to the pet food aisle. Wellness Pet Company, with 100 years of premium pet food and treats heritage, recently unveiled a new brand identity and national advertising campaign, Feed Well. Be Well., designed to celebrate the […]
A pioneering commitment to bridge the major accessibility gap in advertising Ahead of World Sight Day (9 October 2025), McCann has launched “Alt by Default” – a pioneering initiative created to close the significant accessibility gap in advertising for visually impaired audiences. With 16%* of the global population living with a visual impairment, only 10%** […]
Immediate, home to trusted brands people love, has announced a new multi-platform partnership with Crown Paints and Good Food, the UK’s biggest food media brand. The innovative campaign is aimed at connecting the colours of travel and food with home spaces. The ‘Colour Your Senses’ campaign showcases how Crown Paints can transform spaces in your home […]
The legacy apple cider vinegar brand challenges fleeting trends while debuting a new tagline Bragg Live Foods, the original Apple Cider Vinegar brand with over 100 years in the wellness space , has launched a campaign designed to cut through the noise of fleeting wellness trends and remind consumers of the enduring efficacy of Bragg’s […]
O2 has expanded its recent ‘Near or Far’ campaign which launched last month, to further demonstrate its omnipresent network coverage. This week, O2 has taken an unconventional approach and has created a campaign that is everywhere – including rural and unexpected locations with strong O2 network coverage. From advertising on the side of sheep, to golf balls lost in the […]
Whole Earth, the UK’s number-one* peanut butter brand, is encouraging us to get more out of our mornings in its new “Breakfast Better” campaign, created by independent agency St Luke’s. Aimed at families and young adults looking for simple ways to eat a little better, St Luke’s has made “Breakfast Better” into a rallying cry […]
Launching for World Cerebral Palsy Day, ‘More Than Palsy’ – created by DUDE Milan in collaboration with slam poet Jack Hunter – highlights the fighting spirit of people living with the condition It is thought that between 17-50 million people globally live with cerebral palsy, it remains an underrepresented and neglected disability – with even […]
New out-of-home campaign celebrates Kwik Fit’s new Bridgestone Turanza tyre’s 20,000 mile guarantee by popping up in far-flung locations Leading automotive maintenance provider, Kwik Fit and its creative agency of record VCCP are back with another hilarious, borderline absurd campaign to bring to life Kwik Fit and Bridgestone’s Turanza 6’s 20,000 mile guarantee for all Season 6 tyres. The latest campaign sees […]
Star Pubs, the pub business of HEINEKEN UK, has recruited three celebrities in a bid to attract the next generation of licensees. As part of a year-long campaign by agency St Luke’s, the guest publicans, each of whom stars in a three-minute film, all come from diverse backgrounds and have an equally diverse dream of how […]