The Connecticut Lottery Corporation, through its partnership with Decker, a strategic and creative advertising agency, and Makiaris Media, have launched Your Ticket to Possible, a brand campaign positioning the lottery as an experience with endless possibility. This simple distinction – focusing on the experience rather than the accumulation of “things” as a potential outcome – […]
Ocado, the world’s largest dedicated online grocery retailer, is launching a new nationwide advertising campaign promoting its Ocado Price Promise value proposition, for the summer. Created by independent creative agency St Luke’s, the multi-media campaign leads with a TV spot in which, to illustrate just how extensive this is, St Luke’s subverts the superimposed “value” […]
The British Heart Foundation (BHF) and creative partners Saatchi & Saatchi have today unveiled a new TV-led integrated campaign, The greatest treasure. As the second iteration of This is Science – the brand platform launched to position the charity as a crucial frontline agent in the battle to outsmart heart disease – the work strives […]
Following the 2022 “ABCLGBTQIA” campaign, where the meaning of numerous words related to LGBTQIA+ were made available for free download, ILGA Portugal and the independent creative agency Stream and Tough Guy developed a pilot project in three study centers for senior citizens consisting of several training sessions designed and adapted to an audience of over […]
Leader in cycle tyre innovation vittoria is releasing the new Corsa PRO cotton tyre, the most advanced road tyre ever made. Engineered to perfection, the new Corsa PRO is delivering the unparalleled racing performance and riding experience that has only been available to the professional World Tour riders. Until now. The new tyre launches globally with […]
There’s more to enjoy in Hasselt than food, museums and shops in unconventional new tourist campaign by independent creative agency Mutant It’s well documented in Belgium’s tourist guides that the city of Hasselt offers its visitors exquisite cuisine, vibrant nightlife, high fashion boutiques and adventurous activities. But in truth, that could be said of many cities. […]
Danish Beer Brand Ceres launch ‘Our Street’, a TV and social campaign in celebration of their 60th Birthday. Running across Italian TV channels and Ceres Social channels from today, the new campaign which was created by independent creative agency DUDE is the antithesis of the typical glossy beer advert. ‘Our Street’ remains true to Ceres’s […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – announce the Jury Chairs for the 25th edition of the awards. The Awards Programme recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to […]
Creative Agency FRED & FARID Los Angeles and Fashion photographer Hans Neumann direct the new campaign which explores a unique, sensorial approach to advertising that epitomises the essence of Edelweiss Edelweiss, the HEINEKEN owned premium wheat beer brand, introduces the second chapter of its “Feel the Alps” platform, with creative agency FRED & FARID Los […]
New campaign designed to recruit Gen-Z, brings to life the transformative effects of Lynx Africa, and proves it will keep users feeling ‘fresh as fresh’ with the GOAT of fragrance Lynx, the UK’s largest male fragrance brand is back and shaking things up with a brand-new ATL campaign to recruit the next generation of Lynx […]
