Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Their latest campaign taps into this insight to help correct the pay gap between ethnicities. Their national ‘Autocorrected Pay Gap’ campaign is now live across multiple locations in […]
Bars contain wholesome homemade ingredients but not the baggage of a doting, 24/7 mother Advertising agency and brand production studio Humanaut has created its first national campaign for Bobo’s, a brand known for its delicious, nourishing and comforting baked goods made from simple ingredients. The pitch? “The bar your mom would bake—without her actually having […]
New Campaign Shows the Joy of Connection Through ‘Being There’ Rail Delivery Group (RDG) in collaboration with Britain’s train operating companies, Network Rail and Great British Railways Transition Team (GBRTT), launches an industry-wide rallying call to customers this Spring with a new campaign entitled, ‘Nothing Beats Being There’. The work boldly calls out the joy […]
The UK’s largest children’s charity, Barnardo’s, is encouraging people to leave a gift in their will to help increase long-term funding for its services supporting children, young people and families. The charity has launched its first legacy television marketing campaign to inspire people to leave Barnardo’s a gift in their will. It will feature across […]
Homethings – the most innovative challenger brand in sustainable home care – today reveals the creative for its first ever national TV advert. A finalist in the 2022 Sky Zero Footprint Fund, Homethings winning advert is imaginative, witty and boldly understated. The 30” spot brings to life the brand’s trademark slogan “Just Add Tap™” and […]
Daniella Carter Brought GLAAD and Ad Agency SpecialGuest Together for the Video Project to Help Counter Media Negativity in the Southern United States Filmmaker and LGBTQIA+ Advocate Daniella Carter, GLAAD, and Brooklyn-based ad agency SpecialGuest have joined together to create an awareness campaign aimed at helping media tell accurate and inclusive stories about the transgender […]
Physicians Mutual’s internal creative team and full-service marketing and advertising agency Intermark Group have created “Wedding Joy,” a new spot to promote the insurance company’s health, life and retirement coverage, featuring brand spokesperson actor/comedian John Michael Higgins as a wedding planner. The ad begins running this month and will continue throughout the year on national cable, 12 local spot […]
Your Care is our Business campaign brings warmth, humour and a twist to show there’s more to Specsavers than just glasses A national campaign is launching by Specsavers this weekend to shine a light on the local experts who own and run individual stores – providing the best level of care to their communities. In typical Specsavers’ style, Your […]
Beck’s unveils its ground-breaking beer, from recipe to name design and 360 campaign – every detail made with artificial intelligence. In celebration of Beck’s 150-year milestone, the brewery is conducting an experiment with the latest pioneering technology – AI. Harnessing its ability to collate years of human expertise, craft and creativity, Becks has produced the […]
In 2022, MLB reported that attendance was down by 6%. Baseball skepticism is high and young fans think baseball is slow. In fact, for the first time since MLB was founded 146 years ago, the league instituted a pitch clock to speed up the games. To change perceptions of the game, the San Francisco Giants […]