New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s 1.5-second benchmark
The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to […]
Interactive experience by Energy BBDO and makemepulse enables parents and children to connect in the kitchen
Butter brand Kerrygold have launched ‘The Magical Pantry’, a globally accessible interactive experience which enables parents to bring their children into the world of cooking by combining magical children’s stories, and Kerrygold recipes, into a unique digital experience that offers parents and their children a way to connect in the kitchen. Young cooks and their […]
With the men’s World Cup fast approaching and the Lionesses victory at the women’s Euros earlier this year, the campaign featuring Kylian Mbappe, Jack Grealish, Sam Kerr, Chloe Kelly will run between 21st September – 8th November to drive awareness of FIFA 23, the most complete EA SPORTS FIFA title ever. The campaign will run across multiple […]
In this sequel, AMV BBDO brings back the iconic scientist to interact with his local community and demonstrate how smart meters can help British people to better manage their energy use
Launch of the latest campaign from Smart Energy GB. Created by AMV BBDO, the integrated campaign shows how a smart meter can help the British public to better manage their household budgets and save energy – which, with the current energy crisis, has never been more important. Transporting physicist Albert Einstein from the 1950s to […]
Independent creative agency Impero today announces a new sticker campaign to raise awareness on Monkeypox’ risk factors and educate people about the measures they can take to reduce exposure to the virus. Monkeypox is not going away. You may not be seeing it so much in headlines these days, but 70% of all UK cases […]
Steamboat Ski and Resort Corporation is launching a new campaign developed by brand accelerator agency Fortnight Collective to attract new visitors and build upon its legacy as a unique western vacation destination for skiers and snowboarders. The work, the most ambitious integrated marketing campaign by the resort to date, coincides with Steamboat’s 60th anniversary and a $200m capital investment into […]
Award-winning Malnutrition Labels Campaign Lands in London
Designed to spark conversation and action, Malnutrition Labels: Nutritional Ink, launched today by the Dole Sunshine Company (DSC), calls attention to the low nutritional value in some of Britain’s favourite snacks and on-the-go food options by printing ads using ink made almost entirely of fruit. A launch film (LINK) captures the campaign’s innovative approach to […]
A hard-hitting, heartbreaking new film is being released to highlight the devastating impact top-flight football academies have on young men when they drop those who don’t make it and give them no mental health support to deal with what is often a life-changing and traumatic decision. The beautifully shot but harrowing four-minute film, ‘Dropped’, exposes […]
Paint and wallpaper expert Farrow & Ball, is announcing the introduction of 11 new paint shades to its signature colour palette this autumn, with a campaign from creative agency BMB. Based in Dorset, England, since 1946 the brand remains dedicated to creating richly pigmented paints and handcrafted wallpapers using only the highest-quality ingredients. The result is […]
In a new international campaign, Opera GX and TikTok are challenging gamers to try to play their favorite games without the use of their sight, in order to raise greater awareness around beating personal limitations while raising funds for the AbleGamers charity.
Opera GX announced today that it’s partnering with TikTok for the #GamingForAll Challenge to benefit AbleGamers, a non-profit organization dedicated to using gaming to foster inclusive communities and improve the quality of life for people with disabilities. Opera GX, “the browser for gamers”, is on a mission to enable all users to pursue their passion […]
