Manchester-based film and creative content company, The Gate, was commissioned by Air Ambulance: Kent, Surrey, Sussex (AAKSS), to produce a TV campaign, to raise the charity’s profile regionally. The Gate was briefed to create a campaign which would generate a direct response, by encouraging viewers to reach for their phone, and donate to the life-saving service. AAKSS […]
The new device features more precise geotargeting capabilities, increased screen resolution, and integrated smart city data sensors to elevate out-of-home media
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly’s screen design also integrates smart city […]
Conceptualized by Creativeland Asia, this campaign highlights Pizza Hut’s WOW Everyday Value Offer of tastiest pizzas starting at INR 99
In a complete brand refresh, India’s leading pizza chain Pizza Hut’s new campaign announced a bold and fun campaign using internet star, Bhuvan Bam, being hypnotized by the delicious new range of pizzas. The new TVCs have one of India’s most popular Youtubers Bhuvan Bam (BB Ki Vines) getting into a frenzy the moment the thought of a pizza comes […]
Fairtrade Finland has unveiled a campaign starring some (chocolate) animals meeting a sticky end to raise awareness of the impact of climate change on cocoa trees. Under a “business as usual” scenario, chocolate-growing countries will experience a 3.8°F (2.1°C) increase in temperature by 2050 and a marked reduction in cultivation area. According to Fairtrade Finland, if that happens […]
Farrow & Ball has appointed BMB London as its new creative agency partner, after a competitive pitch against two rival agencies. BMB will work on the brands integrated business across a range of projects including the overall brand messaging, the products, the Colour Consultancy service and the brand’s always on social. The partnership between the agency […]
‘HOLIDAYS ARE COMING’ IS THE NATION’S FAVOURITE TV AD OF ALL TIME - Christmas ads are the winners overall-
While the anticipation builds for this year’s John Lewis Christmas ad, a recent consumer poll of TV ads voted Coca-Cola’s ‘Holidays are Coming’ as number one. But the retailer didn’t lose out completely with three of its ads featuring in the top 20. The findings are part of a wider study on the future of […]
New technologies: PEUGEOT uses piezoelectricity that recycles sound pollution to recharge the PEUGEOT e-208
PEUGEOT, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs the vibrations emitted by city sound waves to help recharge the new e-208, 100% electric model. To demonstrate their commitment to Unboring the Future, as well as […]
In Barbie’s 60th year, the brand has partnered with Virgin Atlantic on a campaign that shows girls different careers at Virgin Atlantic Part of a Virgin Atlantic initiative to recruit more women into careers in STEM & Aviation by reaching younger girls Partnership includes primary school visits from real-life female pilots and engineers The campaign also launches a social initiative #SeeHerFly, dolls and on-board content
Virgin Atlantic and Barbie have teamed up on a multi-year partnership to show girls a variety of careers in STEM and aviation by reminding them that they can be anything. Originally created to show girls that they have choices, Barbie has had over 200 careers since her invention in 1959 and in the brand’s 60th year […]
Influencer-led social campaign explores the relationship between banter and bullying
Instagram today launches its Banter or Bullying? campaign with anti- cyberbullying charity Cybersmile, to mark the start of Anti-Bullying Week (11-15 Nov). Seeking to draw attention to the fine line between banter and bullying, the campaign is backed by comedian Mo Gilligan and social media stars Zoe Sugg (founder of Zoella) and Chessie King, who will all be talking about their own experiences on the […]
This year’s Christmas Campaign from Boots UK focuses on how hard it can be to find the right gift for the very different people in your life – and how a trip to a Boots ‘Bootique’ is the answer. Christmas research conducted for Boots says that this year people want to give fewer, better gifts and […]