The South African interpretation of Toyota’s global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit. Crafted by the experienced team of Brett Morris and Tian van den Heever at FCB Joburg, and beautifully shot by Kevin Fitzgerald of 03:07, it tells the back-story of Toyota […]
Creative agency Space has developed a new Monkey Shoulder advertising and communications campaign in collaboration with Los Angeles-based design agency Studio Number One (SNO). The campaign, which aims to recruit new drinkers, positions Monkey Shoulder as 100% malt whisky made for mixing and features a bold and distinctive identity that reflects the playful attitude of […]
The international campaign comes in response to the initial divestiture to voice Baker Hughes’ optimistic future, telling the “Who is Baker Hughes without GE?” story, as an independent energy company that’s redefining what’s possible through the power of engineering, science and data, and unmatched expertise of 100 years. The campaign positions Baker Hughes as an […]
New research reveals consumers value ‘authenticity’, ‘commitment’, ‘relevance’ and ‘creativity’ in advertising, but brands aren’t delivering
New analysis carried out by social media agency, Born Social, reveals the true value of culture-based advertising, but only for brands that get it right. Out of a survey of 1,000 UK consumers aged 16 to 40 years old, nearly 70% said they valued advertising campaigns that felt like they were a ‘natural fit’ to the […]
There’s a place on earth where the magic of Christmas shines brighter than anywhere else: Disneyland Paris. With this new film, the brand and its agency BETC share the incredible secret that makes the park the heart of Christmas magic. It all began a long, long time ago, once Santa had finalized his secret formula […]
As most of us prepare to usher in the holiday season and say goodbye to 2019, The FAB Awards (FAB) are working hard to prepare for another exciting year ahead. FAB, who are now open for entries for their 22nd edition in 2020, are the only International awards programme in the world that focus solely […]
As Christmas approaches and people begin planning what presents to buy or which post-Christmas fitness routines to take up, Peloton is targeting a wider audience in a new campaign from Dark Horses. Building on 2018’s successful launch campaign, the next instalment conveys the passion, power and intensity of the highly motivational, live and on-demand fitness classes […]
Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses […]
Zalando, Europe’s leading online platform for fashion and lifestyle, brings what matters to the forefront of its Christmas campaign – created by Mother and directed by Sam Hibbard at Somesuch. A heart-warming campaign celebrates the values of togetherness, like spending time with friends and family, sharing, caring, giving and spreading joy… things that never go […]
Very.co.uk, the online retailer owned by Shop Direct, is launching its 2019 Christmas brand campaign on 1st November, with a new TV commercial that enourages customers to “Get more out of giving” this Christmas. Created by St. Luke’s, the campaign features TV, digital, print, OOH and social media activity, including the 40-second ‘Pass The Parcel’ brand […]