23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel digital Out of Home (OOH) network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party […]
DW Fitness First, one of the largest privately owned health and fitness providers in the world, announces its exciting new partnership with Reebok and MTV by launching a nationwide activation. Developed with the help of media brokering agency, Electric Glue, the Influencer-led activation aims to showcase the SS19 Reebok collections and engage key female audiences […]
A new campaign for the NHS launches this week, created by M&C Saatchi, and putting a blend of empathy and humour at the heart of the message for the first time. The campaign, which is hoped to get millions more people using the service, comes as colder weather moves into the UK which could put […]
The Royal Society for the Protection of Birds (RSPB) has launched a new campaign for 2019’s Big Garden Birdwatch (BGBW) – the world’s largest wildlife survey. Showing that birdwatching is for everyone, the wildlife charity breaks birdwatching clichés with a new multi-channel campaign and TVC. Creative agency Cherry Tiger developed the creative campaign and Omni […]
Every Christmas, many people use social media to share their wish-lists and ask for the best gifts for themselves. But specially in a moment with less hope and a lot of complains about the main social issues possible in Brazil, what if everybody get together to desire something that causes a deep reflection in our […]
Serviceplan Campaign X created an eye-catching print campaign for Sky, which ran in magazines, on billboards and Sky’s Facebook page. Titled ‘Miss the Start. Miss the Story’, the clever copywriting plays on the titles and typogrophy of iconic movies including Kill Bill, Goldfinger, Trainspotting and Braveheart. The reason for the campaign was that in Germany […]
Violife has launched its first TV campaign for it’s dairy-free cheese with two TV spots and accompanying social. Veganism in the UK has grown by 350% over the last decade, with more and more consumers becoming conscious about the food they eat, choosing healthier and sustainable alternatives to dairy and meat products in their diet. […]
Durex launched a global marketing campaign that aims to challenge some of the misconceptions around female sexual discomfort, highlight its ubiquity and normalise the use of a simple solution – lubrication. Discomfort during sex is a familiar feeling for many women, but few talk about it and less than 50% actually do something about it. […]
DOVE Chocolate is launching its biggest advertising effort in recent years. The two-pronged effort introduces a new line of chocolate bars as well as advertising targeted to Valentine’s Day, the Mars-owned brand’s biggest sales moment of the year. The product and associated new work from BBDO New York celebrates the bold, unapologetic, pleasure-seeking woman of […]
Shredded Wheat is showing how 100% whole grain Shredded Wheat helps people get 100% from life in a television commercial launching today, the latest instalment of its “Life’s Better Shredded” brand platform. The commercial created by McCann London features a thrill-seeking father reliving the glory days of his youth. Filled with 100% whole grain Shredded […]