Captain Morgan launches first ever pan-African campaign, ‘Spice On Africa’ as new pack design launches across the continent

Captain Morgan launches first ever pan-African campaign, ‘Spice On Africa’ as new pack design launches across the continent

Captain Morgan is today launching its first ever pan-African campaign, ‘Spice On Africa’ and debuting a vibrant new pack design following the global launch of the Spice On campaign last year. The new high tempo TVC is set against Nigerian Afrobeats singer, songwriter Yemi Alade’s upbeat track ‘Baddie’ and is voiced by award-winning comedian Mpho Popps in South Africa and multi-talented music artist Barak Jacuzzi in Kenya. Yemi is a cultural force across Africa, and with […]

GUINNESS LAUNCHES NEW AFRICAN CAMPAIGN “BROTHERS”

Guinness celebrates the power of football fandom in breakthrough new campaign

GUINNESS LAUNCHES NEW AFRICAN CAMPAIGN “BROTHERS”

The latest GUINNESS campaign in Africa celebrates how football fans find ingenious ways to make the experience of watching the game accessible for everyone.  Launching this week, “Brothers” celebrates the relationship between Miracle, and his brother, Abidemi who are united behind their shared passion for football. The new GUINNESS advert is set in a Nigerian […]

#LetHerRun Because no woman needs to prove she’s really a woman

Conceived by Ad Agency Africa Powerful #LetHerRun Movement Aims To Stop Discrimination Against Female Athletes Like Caster Semenya #LetHerRun Movement and a Coalition Formed by Former Athletes, Scientists, and Doctors Defies the World Athletics Positioning on Female Athletes

#LetHerRun Because no woman needs to prove she’s really a woman

There is a group of female athletes banned from participating in official sports competitions because they have above average natural testosterone levels. Considered by some as a sign of intolerance, prejudice and lack of empathy, this standard  has prematurely ended the career of dozens of athletes and  threatens the journey of several world class runners […]

Budweiser launches virtual platform and takes people to their favorite bar during quarantine

Besides offering a new entertainment to consumers, My Bar works as a sales channel for establishments

Budweiser launches virtual platform and takes people to their favorite bar during quarantine

Another month of quarantine and the desire to go to your favorite bar and catch up with friends only grows stronger. Still confined, wouldn’t it be possible to get everyone together virtually to enjoy a close-up experience?  To reconnect consumers with their favorite bars, Budweiser launches this week in Brazil the platform My Bar. It allows people […]

#MakingArtWithHeinz, a Heinz initiative to entertain its consumers while at home

#MakingArtWithHeinz, a Heinz initiative to entertain its consumers while at home

Heinz Brazil found a way to help its followers during quarantine days by entertaining and encouraging them to stay home. Created by ad agency Africa, #MakingArtWithHeinz is another Kraft Heinz initiative aimed at giving some fun to consumers during this time of social distancing.  Through Instagram, Heinz took a ride on a behavior people already have […]

New and distinctively smooth – HeyHuman launches Diageo’s Guinness Smooth across Africa

New and distinctively smooth – HeyHuman launches Diageo’s Guinness Smooth across Africa

Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]

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