British creative veteran Dave Brown teams up with the Scandinavian branding agency Everland. The combined experience and network seek further to develop the agency’s creative excellence and international business. Dave Brown is a leader in consumer branding, working at acclaimed agencies and for leading global clients across FMCG. For many years as Global Director of FMCG and UK Chairman […]
Jellyfish doubles down on creativity and content, data, media and tech integration Jellyfish, the global digital marketing business to some of the world’s biggest brands, has announced the appointment of Jo Wallace as its Global Executive Creative Director (ECD). Jo will shape both client work and Jellyfish as a creative and inventive organisation in everything it […]
Mark Elwood has been appointed Chief Creative Officer for Leo Burnett UK, effective immediately. Elwood is a proven creative leader, who has rebooted the agency’s creative department, brought in new talent and led Leo Burnett UK to win multiple creative awards since joining the agency in June 2020. For the past three and a half […]
GumGum’s Mindset IndexTM gives brands the power to identify the contextual categories securing the highest levels of attention to drive outcomes and stay in sync with customers’ mindsets GumGum, the creator of mindset technology, is proud to introduce its groundbreaking Mindset IndexTM, a powerful new data insight platform poised to redefine how brands gauge audience […]
Multi-award-winning agencies, Nordic Morning, Comprend, Petra, Pyramid and Graal, are uniting as one agency, under the Comprend brand. The new agency will establish a new industry category, offering unrivalled expertise in tech-enabled marketing and communication, creating long-term trust and sustainable growth for their clients. The five agencies have collaborated in a common business area in Aura, previously H&H Group […]
Specsavers has bolstered its senior team with two significant hires across marketing: Lisa Lomax who joins as Marketing Director, UK Optics, and Philippa Middleton, who joins as Director of Growth Opportunities. As Marketing Director UK, ROI & Spain, Lisa will lead the strategy and field marketing teams across optics and domiciliary, working cross functionally with […]
The PepsiCo brand Lay’s, Europe’s most loved potato chip, has chosen AMV BBDO as its new creative agency of record in Europe after a competitive pitch. The appointment is part of the brand’s new way of working to raise the creative bar in Europe with a strategic and creative partnership at a regional level. Lay’s […]
The identity hub for data-driven advertising campaigns has also received the ISO 27001 certification for its CDP security and rigorous handling of customer data Audiencerate, the identity hub for data-driven advertising campaigns, today announced the appointment of Marco Del Tongo as CEO of Audiencerate Ltd and the opening of a new office in Italy. With […]
Move creates market-leading offer in the fast-growing retail media and ecommerce sector Acorn-i, the leading technology-driven ecommerce and retail media company, has integrated with Jellyfish, the global digital marketing business and fellow Brandtech Group company. Together, they create a dynamic entity within Jellyfish: Jellyfish Commerce, a platform-first digital commerce and retail media powerhouse that will […]
Digital marketing firm bets big on the future of fan engagement Digital marketing agency UNFOLD and Web3 sharing platform IQ Protocol have formed a partnership to empower brands with technology that enables them to engage with fans globally in gaming, memberships, ticketing, and other activities without the involvement of third parties. IQ Protocol is a pioneer of the Web3 sharing economy because it has developed p2p technology that redefines digital-asset ownership and access. Everyone from crypto natives to those […]