Brand Metrics’ SDK-free interactive measurement solution signals a new era of interactive CTV advertising. Brand Metrics, a global leader in brand lift measurement technology, has declared a new era in interactivity and measurement in CTV as it raises the curtain on fully operational, SDK-less interactive formats and pause-ad capabilities. Already in use with Tier 1 […]
Veteran Healthcare Strategist Will Amplify Agency’s Expanding Healthcare Practice Yes&, the independent fully integrated marketing agency, has recruited Jean Hitchcock to serve as senior healthcare advisor. A veteran strategist with 20+ years of experience in the healthcare system and at healthcare marketing communications firms, Hitchcock will lead strategy for the agency’s rapidly expanding healthcare offerings. […]
New customer portal delivers immediate funding, real-time insights and seamless integrations with major digital platforms to accelerate revenue access and performance Revving, the fintech platform reshaping the financial infrastructure of the digital economy, has launched RevHub – a first-of-its-kind customer portal designed to eliminate payment delays across the digital economy. Rebuilt from the ground up […]
EVOQ Group has promoted Nick McNeill to chief technology and interactive officer. Brandon, an EVOQ Group company and anchor agency within the collective, has employed McNeill for twenty-three years, where he has served in key capacities across interactive, digital and technology leadership. He has guided major evolutions in the agency’s digital practice, shaped enterprise platforms, and strengthened the […]
Effective immediately, Jenna Trinchini has been appointed Head of New Business & Client Partnerships at New York-based creative agency forceMajeure, part of independent global network, Lonsdale+Partners. With over a decade of proven experience growing creative agencies, Trinchini is passionate about creating meaningful partnerships and driving growth through innovative strategies, she brings a strategic vision and […]
Today, VCCP has announced the launch of VCCP Social Club, an evolved social offering from the independent integrated global network, known for challenging convention to create value. VCCP Social Club is a global collective of more than 80 social specialists whose mission is clear: to help brands shine brighter in social, whether within communities or within culture. At the […]
Bloom North, the not-for-profit aiming to uplevel and support women in media, has appointed its 2026 presidential team. Beth Sutherland, 2025’s Vice President and Senior Associate Director at EssenceMediacom, is continuing her successful tenure leading the organisation as she steps into the role of President. She will be joined by Saskia Starritt, also a Senior […]
Trent Patterson has been promoted to CEO of Publicis London. Patterson was previously Chief Operating Officer, a role which saw him lead client relationships and steer the day to day running of the agency, reporting into Charlie Rudd. As CEO, Patterson will continue to lead the agency’s management team and client portfolio, which includes brands […]
amicable, the trusted legal service for separating couples, has appointed Splendid Communications to lead its UK PR strategy, following a competitive pitch. The appointment will see Splendid develop and deliver a fully integrated communications plan designed to grow national brand awareness and position amicable as the innovative, child-first alternative to traditional approaches to separation and […]
Independent creative agency AGIT8, has appointed Alex Stolerman as Managing Director, following consistent growth and successfully delivering global and local campaigns for clients including ASICS, Holy Moly and Unity Living. Alex joins Soho-based AGIT8, which was founded by Ex-Ogilvy London ECD Gerry Human in 2020, with immediate effect. He brings over 15 years’ experience in the advertising and creative industry to the role, having worked […]