Specsavers has bolstered its senior team with two significant hires across marketing: Lisa Lomax who joins as Marketing Director, UK Optics, and Philippa Middleton, who joins as Director of Growth Opportunities. As Marketing Director UK, ROI & Spain, Lisa will lead the strategy and field marketing teams across optics and domiciliary, working cross functionally with […]
The PepsiCo brand Lay’s, Europe’s most loved potato chip, has chosen AMV BBDO as its new creative agency of record in Europe after a competitive pitch. The appointment is part of the brand’s new way of working to raise the creative bar in Europe with a strategic and creative partnership at a regional level. Lay’s […]
The identity hub for data-driven advertising campaigns has also received the ISO 27001 certification for its CDP security and rigorous handling of customer data Audiencerate, the identity hub for data-driven advertising campaigns, today announced the appointment of Marco Del Tongo as CEO of Audiencerate Ltd and the opening of a new office in Italy. With […]
Move creates market-leading offer in the fast-growing retail media and ecommerce sector Acorn-i, the leading technology-driven ecommerce and retail media company, has integrated with Jellyfish, the global digital marketing business and fellow Brandtech Group company. Together, they create a dynamic entity within Jellyfish: Jellyfish Commerce, a platform-first digital commerce and retail media powerhouse that will […]
Digital marketing firm bets big on the future of fan engagement Digital marketing agency UNFOLD and Web3 sharing platform IQ Protocol have formed a partnership to empower brands with technology that enables them to engage with fans globally in gaming, memberships, ticketing, and other activities without the involvement of third parties. IQ Protocol is a pioneer of the Web3 sharing economy because it has developed p2p technology that redefines digital-asset ownership and access. Everyone from crypto natives to those […]
Ready Hit Play creates B2B brand films for disruptive innovators across all sectors with a focus on the emerging trillion-dollar space sector Creative studio Ready Hit Play has hired creative veteran Guy Seese as partner and executive creative director, founder and executive creative producer Ryan Crisman announced today. A creative force in advertising for decades, […]
Alloy Digital, a leading custom software-development company specializing in behavioral-science-driven digital product design, SEO, and data analytics, is pleased to announce the appointment of Alex Destino as head of Data Strategy and Insights. Destino brings almost two decades of expertise in data analytics, optimization, and customer experience (CX) into the role, having built an impressive […]
Wilkinson Sword has appointed VCCP Media to handle its UK media planning and buying across men’s and women’s products, following a media review process with the incumbent Wavemaker. With more than 250 years of engineering history, Wilkinson Sword manufactures and sells razors and grooming products across 12 European markets and is owned by Edgewell Personal […]
Leading B2B Adtech PR Agency scored a 100 net promoter score The Digital Voice™ was one of 23 leading agencies surveyed in the past six months across PR, communications, digital, integrated and full-service categories. The research project by YouBecome, led by Mike Turner, took place to look into the key “people metrics” in the marketing […]
GB Taekwondo, the body responsible for elite athlete performance and pathway development in the UK, has appointed sports PR agency MatchFit as its retained agency. MatchFit will handle creative communications for the National Governing Body at the start of a 12-month period which includes the 2024 Olympic Games and Paralympic Games in Paris, with a special remit […]
