End-to-end optimisation toolkit enables platform users to curate inventory supply dynamically to better serve demand-side clients Advanced programmatic platform Limelight Inc. has launched the Adaptive Rules Centre (ARC) – a rules-based toolkit that enables users of Limelight’s white-label platform to customise and optimise ad performance through automation. In early tests, users have reported revenue increases […]
Veteran brand strategist and business operator joins the agency to expand offerings and drive growth Barrett Hofherr today announced the appointment of Kyle Duford as associate partner and director of Client Strategy & Services, further strengthening the agency’s strategic leadership as it continues to expand its full-service offering. Duford is a seasoned brand strategist and former executive creative director—most recently with […]
Leading independent global Challenger network, VCCP, today announced a move to significantly bolster its Asia-Pacific footprint through the acquisition of Singapore’s premier award-winning independent agency GOVT and its sister digital agency Ministry. The new entity, GOVT VCCP, is a combination of VCCP’s current operations in Singapore and GOVT Singapore and Ministry, and will offer a […]
Rob Knight, Managing Director of Web Design & Development agency, Kitty In the beginning, web design used to be about one audience – humans. People with browsers, thumbs, short attention spans, and feelings. We crafted the look, the flow, the subtle cues that build trust. Then came the first great shift in discoverability. Search engines – from the early […]
Charlene Chandrasekaran returns to BBH where she started her career in 2010 BBH has made yet another hire in the creative department, this time naming Charlene Chandrasekaran as Deputy ECD. Charlene returns to her alma mater, BBH, where she originally joined in 2010 following the completion of the Watford Advertising Course. She worked at BBH […]
Net Conversion, the Orlando-based performance media agency, is adding three vice presidents and opening its first Midwest office as the company positions itself for its next phase of growth. The agency has named Logan Marshall as Vice President of Analytics, Sara Eader as Vice President of Integrated Media, and Joshuah Rodery as Vice President of […]
Grey London today announces the promotion of Chris Lapham and Aaron McGurk from Group Creative Directors to Executive Creative Directors (ECDs), in recognition of their outstanding creative leadership and pivotal role in shaping some of the agency’s most rewarded work of recent years. In their new roles as ECDs, they will continue to guide Grey London’s […]
Creative technology company, Aer Studios, has appointed Jay Robinson to lead its user centred design practice as the studio continues on its growth trajectory. Taking up the role of Creative Director, Jay rounds out the leadership team while bringing additional expertise to develop the company’s creative and design capabilities. Jay is a senior creative leader […]
Publicis London has hired junior creative team Lucas Kao and Ritu Raghuram as the first appointments within La Porte, the agency’s new dedicated programme focused to early creative careers, led by Chief Creative Officer Noël Bunting. Kao, who is from Taiwan, and Raghuram, from India, hold MAs in Advertising from University of the Arts London. While on placements, the […]
Seasoned WPP leader takes the helm of new unified UK business to deliver creative and technological transformation VML today announced the appointment of Joe Petyan as CEO, VML UK. Based in London, Petyan will lead VML’s world-class creative capabilities and enterprise-grade technology offering in the UK, solidifying a differentiated, fully integrated agency proposition for clients. Petyan […]
