Independent performance media agency ROAST has appointed Gauthier Rochas as its new Head of Data & Measurement. Rochas joins from RAPP (Omnicom), where he held the role of Data Analytics Director. Reporting to Managing Partner, John Barham, Rochas will lead ROAST’s Data, Analytics and Measurement division, tasked with developing new frameworks to demonstrate the incremental […]
Rival, the global marketing research and consulting firm, and Imperial College’s Business School, London, today announced the launch of The Rival 50, a new global index revealing the top 50 challenger brands that redefine the standard for success across today’s increasingly complex global marketing landscape. The list analyzes and celebrates the brands that have challenged the conventions […]
Today, the leader in TV and video market intelligence, Glance, shared its annual sports report, Yearly Sport Key Facts 2025 revealing record-breaking audiences and significant shifts in sports viewership patterns across global markets. The comprehensive report analyses television sports consumption from September 2024 to August 2025 in 45 markets globally. The initial wave of 15 […]
Momentum Worldwide, a leading global experiential agency, is proud to announce its third annual “Make it Matter Day” is scheduled for November 18, 2025. The day will bring together over 1,000 employees across the agency’s global network, with a day dedicated to learning, centered on how AI can be used responsibly and creatively in support […]
Reddit, LinkedIn and YouTube have reported significant gains in their UK advertising audiences, according to a new report released today. Digital 2026: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 165 page deep dive that covers the entire UK digital ecosystem; from social media […]
Family-owned candy maker consolidates marketing assignments under independent agency to celebrate its iconic brands and strengthen their cultural relevance for a new generation Just Born, the family-owned candy maker behind nostalgic favorites like MIKE AND IKE®, PEEPS®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®, has named Cincinnati independent agency Curiosity its agency of record. Under the new partnership, […]
Including a practical checklist for evaluating MMM capabilities Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new guide, ‘Making MMM Fit for 2026: An Essential Guide for Marketers‘, providing guidance on navigating the rapidly evolving marketing mix modeling (MMM) ecosystem and maximizing marketing effectiveness in an increasingly volatile landscape. The comprehensive guide […]
Advertising agency, Grey London, today announces the appointment of James Andrews as its new Head of Design. James will report directly into Chief Creative Officer Helen Rhodes and oversee the design output across Grey London’s entire client portfolio. As Head of Design, James will play a pivotal role in driving innovation and delivering exceptional work for […]
“The Rise Of Dalton” Celebrates New CD Ryan Dalton With Headbanging Authenticity Colossus, the independent advertising, design and creative company, never settles for the ordinary. The agency’s passion for the unconventional is exemplified in the creation of “The Rise Of Dalton,” a full-bore, skull-rattling death metal anthem that celebrates and announces the promotion of Ryan Dalton […]
New agency leverages dual-hemisphere model to fuse world-class creative talent with seamless service for global clients, including the US market. Independent agency network Not Normal Group today announced the launch of For Real, a new global design agency built to create beautiful and impactful brands. The agency will be led by the highly acclaimed designer Ben Longden, formerly the Digital Design […]