2025 study shows 74% of brands increasing affiliate budgets due to rising costs in other marketing channels Brands are doubling down on the proven effectiveness of affiliate marketing in the face of rising customer acquisition costs, with influencers taking an increasing share of affiliate budgets. This is among key findings of The Global State of […]
Think Beyond – the leading global consultancy empowering sport entertainment and brands to be more sustainable, impactful, and valuable – today announced the appointment of Oliver Meade as its Senior Director, Commercial Partnerships. Meade joins to spearhead Think Beyond’s mission to evolve the sponsorship landscape by delivering a new proposition to the market focused on creating […]
Establishes a four-market North American presence to power the next generation of AI-driven, human-led marketing PUSH Media Inc. today announced the acquisition of SCS (Schiefer Chopshop), marking the agency’s formal expansion into the United States with new offices in Los Angeles and Atlanta, alongside Canadian hubs in Toronto and Ottawa. The move unites two independent agencies with complementary strengths in creative storytelling, media, and […]
Independent agency ROAST has been appointed by Hurtigruten, leading Norwegian cruise company, to propel organic digital growth using future-facing SEO expertise and technology. The win follows a competitive pitch and will see ROAST deliver Technical SEO, Generative Engine Optimisation (GEO) and digital presence projects, to support Hurtigruten’s ambitious growth plans. Operating globally across multiple markets […]
Promotion recognizes leader behind agency’s 40% revenue growth and bold platform strategies Joybyte, the No. 1 influencer-led social marketing agency and fastest growing TikTok Shop Certified Agency in the United States, has promoted Myriah Castillo to president. Previously head of Social Strategy, Castillo has driven the agency’s explosive growth, innovative platform strategies, and evolution from […]
Meet The People (MTP), the innovative alternative to the traditional advertising holding company model with European DNA, and KD Global USA, an import company headquartered in Atlanta, Georgia, have announced a strategic partnership designed to help small and mid-sized European companies establish their business in North America — faster, leaner, and with minimal risk. The collaboration combines import management, logistics, fulfillment, distribution, and FDA/insurance support with creative, e-commerce, and growth […]
We Are Social, the global socially-led creative agency, today announced the promotion of Jim Coleman to EMEA CEO, effective immediately. Previously UK CEO, Coleman will now focus on strengthening connections across the agency’s offices in Europe and the Middle East, and accelerating growth through innovation in products and services across the region. In his new […]
In an industry obsessed with awards, some will go to any lengths to win. Once again, Zulu Alpha Kilo (Z.A.K.) is holding up a mirror to that madness with the hilarious release of “Catch Me If You Cannes,” a follow-up to their 2022 satire “Left-Handed Mango Chutney.” Premiering last night at Strategy’s Agency of the […]
Elmwood, the strategic brand design consultancy within the MSQ Group, today announced the appointment of Polly Hopkins as UK Managing Director and Global Head of Corporate Brand. Hopkins joins from FutureBrand where she spent over a decade in leadership roles across London and New York, leading the London office to strong growth over the last […]
Partnership extension makes brand lift measurement simple and accessible to more advertisers and agencies across Belgium and the Netherlands. Brand Metrics, a global leader in brand lift measurement technology, has deepened its partnership with DPG Media Advertising to embed brand lift measurement into DPG Media’s self-serve buying platform, Ad Manager. This allows brands to measure […]