The SoundOut Index 2025: 174 brands, 70,000 consumer studies reveal that sonic logos with brand names are 9X more effective than those without. Arby’s tops the charts as number 1 most recognisable sonic logo in the world’s largest ever audio branding consumer study. SoundOut, the world leader in strategic sonic branding and audio marketing testing, […]
Marketing Trailblazer Net Conversion announces that its Chief Marketing Officer Kristina Canada was honored as a 2025 Cynopsis “Top Women in Media” award recipient in the “Marketing Trailblazers” category at last evening’s gala held at The Lighthouse at Pier 60 in New York City. She joined a distinguished group of honorees recognized for their leadership, innovation, and lasting […]
In the latest Spotlight from the series, Charlotte Pask, Cluster Marketing Manager at Birds Eye, reveals how the brand’s award-winning Crispy Chips rose to the top of the frozen aisle and why they resonate with families across the UK. Tell us about your winning product and why it appeals to consumers. It began with a […]
Leo UK has strengthened its creative department with a wave of new talent, reflecting the agency’s ambition to create populist work that gets people talking, invites participation and moves seamlessly between channels. Drawing on diverse experience spanning agencies, in-house and sponsorship, the latest hires bring fresh skillsets to the agency. Matt Jones and Abi Stephenson […]
Hulbert to champion client-centric growth and innovation across international markets. VML today announced the appointment of Pip Hulbert to the newly established role of Chief Client Officer, International Markets. Based in London and reporting to Eric Campbell, Global Chief Client Officer, Pip will lead VML’s senior global client leaders across international markets, overseeing a portfolio […]
BBH London is continuing to build its creative arsenal with a wave of hires; including two award-winning creative teams and a heavyweight creative director. The new teams will report to ECD Felipe Serradourada Guimaraes, who since his promotion earlier this year and alongside CCO Alex Grieve, has been shaping the department and guiding the agency through a new period […]
AI-powered platform is first independently owned media management system in America, helping Fortune 500 companies monetize overlooked assets worth an average $48M annually. Sonder, the global authority in owned media valuation, today announces its U.S. launch with an AI-powered platform that has already unlocked more than $12 billion in previously untapped media value for brands, including […]
DLSM Studio unveil the completion of its latest project: the reimagining of key social and event spaces at the prestigious Roehampton Club in southwest London. Completed in August 2025, this £2 million redevelopment sees the transformation of the Members’ Bar, creating a new bistro, four function rooms, garden terrace and adjoining areas, bringing new energy […]
Award-winning creative director Niall Kerry leaves global agency Anomaly to join independent agency Kit Studio, and strengthen its advertising offer. Niall says, “Iʼve achieved everything I set out to do at Anomaly. Now Iʼm excited to bring that experience into an environment where I can apply creative integrity and adaptive thinking to every challenge.” With […]
Digital-First Marketing Veteran Will Accelerate Agency’s Growth Plans Yes&, the independent, fully integrated marketing agency, has added Dawn Ridge as Senior VP of Growth. A veteran business strategist and client relationship builder, Ridge leads growth strategy and client impact across the agency’s B2B and higher education practices. Ridge brings 20+ years of experience helping brands […]