Significant UK expansion of Samsung Electronics Media Division, Samsung Ads, leads to promotion for Barnett Samsung Ads, the advertising arm of Samsung Electronics’ media division, has promoted Lauren Barnett to Head of UK Sales, marking a strategic step in the company’s ambitious expansion plans across the region. In her new role, Barnett will lead the […]
Guide Dogs, one of the UK’s leading sight loss charities, is working with global socially-led agency We Are Social to support its ambitious fundraising plans. Guide Dogs provides people living with a vision impairment with a wide range of services, not just with a guide dog. But many audiences are unaware of the wider support […]
Award-winning Creative Director, musician, and entrepreneur Keith Lawler launches LAUDHAUS, Ireland’s first agency dedicated to strategic sonic branding. With over two decades of experience in both music and advertising, Lawler created LAUDHAUS with a clear mission: harness the power of sound to build meaningful, distinctive brand identities that resonate deeply with audiences. “Sonic branding is […]
Unilever today announced the launch of Sketch Pro, a cutting-edge, in-house centre of excellence for graphic design. Developed in partnership with creative production leader IPG Studios, Sketch Pro is set to transform how Unilever’s Home Care brands create content – delivering high-quality assets up to three times faster than traditional models. As consumers seek more […]
Co: definery CEO & Founder Robin Bonn challenges agencies to stop competing on price and start creating ‘lasting competitive advantage.’ In an industry where agencies routinely work harder for less money while margins shrink and talent burns out, Co:definery CEO & Founder Robin Bonn delivers a provocative and optimistic thesis: the problem isn’t too many agencies – it’s […]
Coca Cola Company Marketing Director for Alcohol Ready to Drink, Ioanna Topali, opens the lid on her Product of the Year 2025 winner and tells the story of an iconic brand collaboration. A: Jack Daniel’s & Coca-Cola is a ready-to-drink canned cocktail launched in Great Britain in March 2023, inspired by the classic Jack & […]
Nostalgia drives almost three quarters of confectionery spend – new research You can’t beat a classic… In a new online survey carried out in June 2025 by Product of the Year, nostalgia (73%) was overwhelmingly voted in as the key trend motivating confectionery spend. Photo by Jana Ohajdova Confectionery products that have functionality, are plant-based or healthy were […]
CTV Innovation Leader to Spearhead Continued Global Growth ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, proudly announces the promotion of Sarah Lewis to the position of Global Vice President, CTV, effective immediately. In her expanded role, Lewis will continue leading the CTV Innovation Team while taking on additional responsibility for developing and […]
Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), is proud to announce the inaugural European event, Agility Berlin: Transformative Thinking, Rx Precision in Healthcare Marketing, featuring Martin Strobel as keynote. Strobel is an Olympic medalist athlete who competed for HBW Balingen-Weilstetten, and the Germany national team, where he won the European […]
Brandon, a leading healthcare marketing agency, has released new proprietary research that redefines how healthcare brands should engage aging consumers as the longevity economy accelerates. The comprehensive study, The Future of Healthy Aging: How Healthcare Brands Can Lead in the Longevity Economy, offers deep insights into the evolving needs, preferences, and expectations of today’s aging population. […]