Hayley James, Associate Director at global brand experience agency, Sense Parents are one of the toughest groups for marketers to reach. We’re busy, overstimulated, and just trying to make it through the day without bribing our little ones with another snack. Between juggling work, children, and – let’s be honest – our own sanity at […]
The All England Lawn Tennis Club has appointed VCCP, the challenger network for challenger brands, as its global creative agency of record – beginning with The Championships, Wimbledon 2025. Photo Credit: AELTC/Joe Toth VCCP will work with The All England Lawn Tennis Club to develop a new global creative advertising strategy for this iconic tennis event, engaging sports fans worldwide. The […]
Fort Garry Hotel, an iconic property in Winnipeg, Canada, has partnered with TravelBoom Hotel Marketing to modernize its digital marketing strategies. With TravelBoom’s expertise in web development, SEO, and PPC campaigns, the historic hotel is set to attract a new generation of guests while maintaining its legacy of excellence. Known for its blend of timeless elegance and […]
Claritev Corporation (NYSE: CTEV), a technology, data and insights company focused on making healthcare more affordable, transparent and fair for all, today announced that it has appointed TBA Worldwide’s Brandon as its new agency of record. TBA Worldwide is a fast-growing independent collective of advertising agencies and specialty marketing firms and Brandon is its fully integrated marketing agency, with […]
Nicholson to lead an expansion of Movement’s AI-enabled capabilities and tools, enabling endless creative and strategic possibilities across the social-powered agency Movement Strategy is excited to announce the addition of celebrated AI evangelist Jenny Nicholson as SVP, Creative and Strategic Innovation. An award-winning AI educator and creative technologist, she not only brings boundless expertise but […]
Global communications network, VCCP continues to strengthen its creative department with the appointment of three highly awarded creative teams as its roster of challenger clients grows, following a string of major client wins, including Direct Line Group (inc. Churchill, Green Flag, and Direct Line), Hovis and Co-op. Bringing a wealth of experience, the new hires – Charli Camber (née Plant) and Laura Saraiva; Lance Boreham and Tom […]
Mitsubishi Motor Sales of Canada announces an innovative AI-powered tool designed to transform the customer experience for the new Mitsubishi Outlander 2025. “The Intelligent Companion,” which launched on March 5, 2025, was created in collaboration with WongDoody (an Infosys company and IBM ecosystem partner) and leverages the IBM watsonx portfolio of AI products. Leveraging IBM’s […]
Chicago-based agency strengthens executive bench with key promotions, creating a partnership where women now hold five of seven leadership positions VSA Partners, a leading strategy and creative agency, today announced the promotion of three key executives to bolster its leadership team. YanYan Zhang and Kim Mickenberg have been named partners, while Susan Pfeifer, an existing […]
By Tracey Shirtcliff, founder and CEO of SCOPE Better, the Pricing Platform designed for professional services. If you run a marketing agency, you’re probably already aware of the potential artificial intelligence (AI) may hold for you. It’s coming into all sectors of business, supporting a whole range of professional services, from research to ideation and […]
Elevate the Outcome founder and CEO Mike Lyons to join the leadership team Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, today announced the acquisition of Elevate the Outcome, a specialized media buying firm known for its extensive direct-to-publisher relationships. The strategic acquisition enhances Net Conversion’s ability to […]