Publicis London has promoted Katie Hibbard to Chief Strategy Officer. As CSO, Hibbard will lead strategy across the agency’s international client portfolio, which includes Power of One clients and brands such as Fosters, Electrolux and Marriott Bonvoy. Alongside overseeing the agency’s strategic direction, Hibbard will working closely with CEO Trent Patterson and CCO Noel Bunting […]
Independent branding and design network Lonsdale+Partners has announced the appointment of Jocelyne Henri Danet as Group Managing Director, effective 1 July. Working alongside President Frédéric Messian, Henri Danet will drive commercial momentum and growth for the Group. She will lead business units across Paris, Singapore and New York including brand and design agency Lonsdale and […]
Whitworth’s Commercial Director of Health, Phil Gowland, talks clean labels, weeknight cooking and gets to the kernel of the product that’s sending plant-based consumers ‘nuts’ for a protein that was sitting in their cupboards this whole time. Tell us about your product and why it resonates with the consumer Whitworths Nutty Kitchen Supermince is a […]
Veteran marketer to lead the agency’s education and nonprofit practice Yes&, a leading independent, fully-integrated creative agency, today announced that Kimberly Hallman has joined as Senior Vice President, Workstream Lead, where she will lead its education and nonprofit practice. In the role, she will guide work for universities, research centers, foundations, and cause-based organizations, supporting […]
Every day, millions in global ad spend is compromised by simple human error: a geo-targeting mistake, a broken tracking pixel, or a lifetime budget accidentally set as a daily budget. As programmatic advertising platforms grow increasingly complex, relying on manual human checks is no longer viable. To solve this, TRKKN, a leading global Google Marketing […]
Parallel’s mission is a world first: to put the customer’s voice into every ad impression, using digital twins to identify where ads will resonate most Rob Hall, co-founder of Playground xyz, the attention-based advertising platform acquired by GumGum in 2021, today announced his return to adtech with the launch of Parallel, an industry-first platform introducing […]
Mother Design Shop is a store in the West Adams neighborhood of Los Angeles dedicated to analog craft in various forms. A small collection of well-designed things, most of which are for sale in exchange for money or the explicit promise of creative commissions. An excuse to showcase objects and initiatives from our favorite people, […]
Annual Partnerships Experience (iPX) event returns on 30th June, featuring expanded AI programming, product innovation roadmap, and a keynote from legendary movie creative Jason Bevan impact.com, the global infrastructure for partnership-driven commerce, has announced the agenda for the London edition of its iPX event, which takes place at the Science Museum in London on 30th June. The […]
Independent Pakistani production company brings its distinct South Asian creative perspective to the UK with the opening of a new London office Pioneering service-based production company Shiny Toy Guns has expanded to the UK, marking a significant new chapter for the female-led independent company which is known for work spanning advertising, film, and cultural storytelling. […]
The iconic bourbon brand will accelerate its next phase of growth by expanding awareness and advocacy Four Roses Distillery has selected Proof Advertising as its creative agency of record following a competitive review. The appointment builds on the brand’s strong momentum by expanding reach and deepening consumer engagement at greater scale. As interest in premium […]