AI creative agency faith launches custom Gen-AI models for O2

AI creative agency faith launches custom Gen-AI models for O2

faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 – extending the practical use of Gen-AI in marketing communications beyond concepting into creating. The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited […]

Creative Refresh at Publicis Pro

Creative Refresh at Publicis Pro

B2B agency Publicis Pro has announced new creative leadership, re-energising its offer to clients with a focus on delivering extraordinary creativity in business marketing. James King joins the business as Creative Director, after stints with BBH and True. He’ll work alongside fellow Creative Director, Jamie Fewery, who has previously led the agency’s copy and content […]

Bloom North continues its commitment to up- levelling women with the launch of its mentoring programme, a new charity partner and this year’s first sell-out panel event

Bloom North continues its commitment to up- levelling women with the launch of its mentoring programme, a new charity partner and this year’s first sell-out panel event

Bloom North continues to expand, recently announcing its 2024 Mentoring programme alongside a new charity partner, the Miscarriage Association. In 2023, Bloom North fundraised £10,000 for the Mustard Tree – a tremendous effort that wouldn’t have been possible without the companies who generously sponsored their initiatives. This year, Co-Presidents Olivia Waite and Sarah Fleming take […]

Barb fast-tracks strategic objectives with new Chief Operating Officer appointment

Barb fast-tracks strategic objectives with new Chief Operating Officer appointment

Barb, the industry’s standard for understanding what people watch, today announced it has promoted Caroline Baxter to Chief Operating Officer. Working alongside Justin Sampson, Chief Executive, she will be responsible for ensuring progress on Barb’s strategic priorities to extend Barb’s reporting of total campaign performance, extend measurement of total viewing across all streaming services and […]

WildFig promotes Zackary Collevechio to Data Scientist

WildFig promotes Zackary Collevechio to Data Scientist

Promotion will see Collevechio leading projects, guiding strategy and mentoring other WildFig data analysts Data science and analytics consultancy WildFig has promoted Zackary Collevechio to the position of data scientist. WildFig is part of Pavone Group, a full-service marketing group with offices in Philadelphia, New York, Atlanta and Harrisburg, Pa. As a data scientist, Collevechio will […]

Dee-Dee Riley-Dunn and Christina Tuck Join Majority

Dee-Dee Riley-Dunn and Christina Tuck Join Majority

Creative agency Majority has made two hires—Dee-Dee Riley-Dunn and Christina Tuck. Dee-Dee Riley-Dunn was hired as senior director of People Operations. The newly created role at Majority will focus on recruiting talent across the agency, improving ways of working and improving collaboration while fostering a mentorship culture. As a strategic action-oriented problem solver, resource manager […]

Elizabeth Anyaegbuna Joins The Responsible Resourcing Agency as Strategic Growth Advisor

Elizabeth Anyaegbuna Joins The Responsible Resourcing Agency as Strategic Growth Advisor

The IPA iLIST-recognised senior leader brings 20 years’ experience to the specialist recruitment and HR business in a consultancy role The Responsible Resourcing Agency (RRA), the recruitment and HR partner focused on diversity, equity, inclusion and belonging (DEI&B), has made a striking statement of intent with the appointment of Elizabeth Anyaegbuna as a Strategic Growth […]

Caroline Norbury OBE on UK Government Spring Budget 2024: Ten asks Creative UK made on behalf of the Cultural and Creative Industries

Caroline Norbury OBE on UK Government Spring Budget 2024: Ten asks Creative UK made on behalf of the Cultural and Creative Industries

On Wednesday, Chancellor Jeremy Hunt will make a statement in the House of Commons revealing the details of the UK Government’s Spring Budget. On the same day, across the city, I’ll be taking part in the opening day of the Big Creative UK Summit – our annual flagship gathering, centred on exploring ideas that will […]

Utiq and Compliant partnership sets new standard in data compliance throughout the digital advertising ecosystem

Utiq and Compliant partnership sets new standard in data compliance throughout the digital advertising ecosystem

Compliant’s leading independent verification technology will enhance the privacy solution offered by Utiq’s Authentic Consent Service Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms. The partnership will integrate Compliant’s advanced, AI-driven auditing and […]

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