Addition of Powerhouse Creative Aligns with Agency’s Aggressive Growth Yes&, the independent, fully integrated marketing agency, has named Jason Gaboriau its new executive creative director. An award-winning industry veteran who has served in senior creative roles with some of the industry’s most admired creative shops, Gaboriau will expand the agency’s creative capabilities and industry footprint […]
Award-winning creative leader to join agency’s senior creative team VML UK today announced the appointment of Sanjiv Mistry as Executive Creative Director. Mistry will report to Chief Creative Officer Ryan McManus and work across the agency’s diverse client portfolio. Mistry brings nearly two decades of creative leadership experience to VML, having built a distinguished career […]
Creative agency Fortnight Collective has promoted Drake Paul to Creative Director. Paul joined the agency early last year as an ACD and quickly established himself as an invaluable and multi-dimensional talent who runs creative duties on key accounts, leads new business pitches and explores new partnership opportunities with clients. Paul has 10 years of experience as a […]
Global socially-led creative agency We Are Social has launched Culture in Play – a landmark report designed to help marketers prepare for the most expansive and culturally resonant FIFA World Cup to date. Culture in Play delivers a comprehensive roadmap for how brands can show up, connect, and win with fans across the U.S., Canada, and Mexico–and with […]
Download the Full Report for FREE. Untamed, the outdoor industry’s leading integrated marketing agency, has released its latest study: 2025 Hunting Industry Insights, a comprehensive look into the values, habits, and motivations of U.S. hunters. The findings? Hunters are no longer one-dimensional. They’re tech-aware but tradition-rooted. They want performance but not at the cost of […]
ROAST has announced the promotion of George Stolton to Head of Performance Media, a newly created role in the agency. Previously, Stolton held the position of Head of Biddable. In this new position, Stolton will oversee the full spectrum of performance media – spanning Display, Programmatic, Mobile, Paid Search, Shopping, YouTube, GDN, Amazon, and Paid […]
Brandon, the results-obsessed, creatively integrated marketing agency, announces the expansion of its strategic partnership with Idahoan Foods®, the category-defining leader in premium dehydrated potato products. The move marks a powerful step forward in Idahoan’s digital transformation and omnichannel commerce road map. After three years of bold collaboration across social media, influencer marketing, and content production, Idahoan® […]
— The First Comprehensive, Evidence-Based Guide On How Truly Successful Brands Are Built New Book Reveals Why Brand Associations Are the Operating System of Marketing—and Offers Practical Tools to Build Stronger, More Memorable Brands Why do some brands stick in our minds—and wallets—while others fade into irrelevance? According to internationally recognized brand strategist Ulli Appelbaum, […]
Brandon, a leading advertising agency for pet care and consumer brands, has unveiled its latest strategic guide: Love-Driven Branding – The New Rules of Pet Care Marketing. The 2025 playbook explores how emotional intelligence is reshaping how pet care brands must show up, speak up, and connect. “The research confirms what pet parents have felt for […]
Agency to optimize DTC growth for one of the fastest-growing cookie brands in the U.S. Digital commerce agency Goodness announces that it has been named Direct-to-Consumer Agency Partner and Digital Creative Partner for cookie brand Tate’s Bake Shop. Through modernizing their entire DTC operation, Goodness will provide a more seamless, efficient and intelligent customer journey, […]