Onetag continues global expansion with five senior hires

Onetag continues global expansion with five senior hires

The AI-powered Programmatic Curation Platform bolsters its global team as it builds momentum for a strong 2024 Cookieless curation platform Onetag has bolstered its senior global team with five new hires, as it forges forward with its vision of smart programmatic technology that focuses on finding the best quality placements in the open internet. Harry […]

New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

People in the UK spend more time on TikTok than any other country in the world, with a massive 49 hours and 29 minutes spent on the platform’s Android app each month. The data features in a new report, Digital 2024: The United Kingdom – from global socially-led agency We Are Social and leader in social and media […]

Brand consultancy Mr B & Friends lands in London

Brand consultancy Mr B & Friends lands in London

Independent brand consultancy Mr B & Friends is officially open for business in London. The new location in the capital is the company’s second site as it eyes further growth this year. Founded by CEO Simon Barbato in 2006, Mr B & Friends specialise in three core competencies: brand strategy, brand communications and employee experience. […]

Intermark Reveals 2024 Marketing Study that Links Behavioral Science Principles to Consumer Purchase Behavior

Intermark Reveals 2024 Marketing Study that Links Behavioral Science Principles to Consumer Purchase Behavior

Social research study takes virtual “field trip” inside the minds of consumers by demonstrating four key psychological principles Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study—titled […]

Transformation and Innovation Company inplural Debuts In New York

Transformation and Innovation Company inplural Debuts In New York

The new firm is inspired by the core principles of putting pluralism and diversity of thought in the service of businesses that have a purpose worth believing in. StrawberryFrog, the pioneer of Movement Thinking™,  unveils its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through […]

National communications agency appoints new head of digital among five senior promotions

National communications agency appoints new head of digital among five senior promotions

National communications agency, Freshwater, has promoted a new head of digital. Caitlin Thomas, 31, will lead the firm’s digital division, providing expertise in search engine optimisation (SEO), pay per click (PPC) advertising, website design and development and digital content marketing. Ms Thomas, a Cardiff University graduate, joined Freshwater in April 2021 as an online content […]

A Fresh Palette for the Illustration Industry: How a New Platform is Empowering Artists through Curation and Community

A Fresh Palette for the Illustration Industry: How a New Platform is Empowering Artists through Curation and Community

ILLU, a new platform created by Augustinas Paukštė of andstudio, aims to democratize the illustration industry by offering artists an opportunity to directly monetize their art, thereby challenging industry norms. Illustrators and graphic designers face a number of difficulties in today’s illustration marketplace, from finding consistent and well-paying work to standing out from the crowd […]

CLARION COMMUNICATIONS APPOINTED TO PROMOTE GEORGIAN WINE BRAND IN THE UK

CLARION COMMUNICATIONS APPOINTED TO PROMOTE GEORGIAN WINE BRAND IN THE UK

Leading Georgian wine brand, Tbilvino, has appointed Clarion Communications to raise awareness with both trade and consumers in the UK. Following a competitive pitch process, the WPP-owned communications agency has been appointed to deliver an integrated creative communications campaign that puts Tbilvino, Georgian wine, and the winemaking region of Kakheti firmly on the radar of […]

BRAZILIAN AGENCY SOKO DEBUTS NEW IMPACT UNIT AND SIGN A PLEDGE WITH  UN WOMEN’S INITIATIVE UNSTEREOTYPE ALLIANCE

BRAZILIAN AGENCY SOKO DEBUTS NEW IMPACT UNIT AND SIGN A PLEDGE WITH  UN WOMEN’S INITIATIVE UNSTEREOTYPE ALLIANCE

Dubbed ‘Walk,’ SOKO’S New Unit Intends to Change The Narrative On How Brands’ Marketing Messages Can Promote Social Impact SOKO, the Brazilian independent agency, is unveiling its new unit and methodology, Walk, to showcase its unique creative approach in combating persistent, negative imagery in marketing messages as part of its work with Unstereotype Alliance Brazil […]

PUBLICIS GROUPE EMEA INVESTS IN B2B WITH LAUNCH OF PUBLICIS PRO

PUBLICIS GROUPE EMEA INVESTS IN B2B WITH LAUNCH OF PUBLICIS PRO

Publicis Pro will be a centre of excellence for Publicis Groupe EMEA Publicis Groupe EMEA has announced today (Thursday) the launch of an advanced B2B offering for clients across the region, Publicis Pro. Publicis Pro brings together the expertise of Octopus Group, the agency Publicis Groupe UK acquired three years ago, with the strength and […]

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