Meet The People (MTP), the innovative alternative to the big advertising holding company model, today announced the hiring of Lu Hur as the company’s Group Chief Financial Officer. The move comes after two years of growth for the young agency group founded by ad veterans Tim Ringel, Tom Armbruster and Natalie Alberta Dusey, and includes […]
Exclusive research released today by Bountiful Cow, a leading independent UK media agency, proves that brands adopting Relative Advantage growth principles can deliver a significant uplift across brand metrics and business performance. Analysis of 236 advertising campaigns from the IPA Databank, demonstrated the impact of Relative Advantage as a growth framework, that is particularly relevant […]
Expansion of YouTube CTV ads measurement key step forward for global Nielsen ONE strategy Nielsen, a global leader in audience measurement, data and analytics, will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE […]
adam&eveDDB has made three new appointments to its senior team in order to boost growth with new and existing clients, bring extra depth to the agency’s new business offer and to strengthen client partnerships. Sam Lecoeur is promoted from Growth Director to Chief Client Officer; Annabel Barry moves up from New Business Director to Head […]
New immersive iGaming business Playnetic has appointed Clarion Communications to handle its PR activity. Playnetic create innovative content that delivers an immersive gaming entertainment experience, powered by a strong team of experienced content creators and developers across multiple studios. The company will be making its debut at the biggest global showcase event in the iGaming […]
Behavioural science consultancy Cowry Consulting, part of VCCP Group, has announced changes to the structure of its top team in order to expand into other markets. The changes see CEO Jez Groom taking up the newly created role of International CEO whilst Ziba Goddard steps up from Deputy CEO to CEO, with responsibility to lead […]
Creative agency EveryFriday has created the identity for ‘Addicted to Recovery’. A movement centred around a podcast that aims to challenge common misconceptions about addiction by having honest conversations about it and giving hope to people who are struggling with addiction. ‘Through the fog of addiction, there is hope.’ Addiction is a term that is […]
The new design & venture studio will act as a discipline-agnostic accelerated international design partner, led by two of the most influential and internationally acclaimed design leaders in the industry. ZeroSixty will bring a fresh perspective to the world of experience and product design, focusing on a diverse range of design services and forward-thinking partnership […]
The appointment comes as part of Rhone’s growth strategy, with womenswear launching summer 2024 Global connected marketing agency, IMA-HOME, has been appointed as lead agency for US performance lifestyle brand, Rhone. Driven by a powerful ambition to blend physical and mental fitness, Rhone aims to create a space for like-minded, active individuals who invest in […]
St Luke’s has appointed award-winning strategist Flora Proudlock as Strategy Director, to lead a number of the agency’s accounts, including online supermarket Ocado. She will report to Chief Strategy Officer at St Luke’s, Dan Hulse. Proudlock joins from The&Partnership London where over seven years, she was both head of strategy at ATN, The&Partnership’s digital content […]