8×8 Flips the Script on B2B Marketing with AI-Powered Hero Campaign

8×8 Flips the Script on B2B Marketing with AI-Powered Hero Campaign

The Vision for “The Power of You”: One Commercial for Every Customer, Making Them the Hero Forget swag. Forget postcards. 8×8, Inc. (NASDAQ: EGHT), the industry’s most integrated platform provider for customer experience (CX), today unveiled “The Power of You” – a bold new campaign redefining personalized B2B engagement. 8×8 is replacing one-size-fits-all outreach with […]

Incubeta Launches AI-Powered Seamless Search on Google Cloud Marketplace to Maximize Search Marketing ROI

Incubeta Launches AI-Powered Seamless Search on Google Cloud Marketplace to Maximize Search Marketing ROI

Incubeta, a global leader in digital marketing, today announced the launch of its innovative Seamless Search solution on Google Cloud Marketplace. This powerful offering leverages Google’s Gemini models alongside Incubeta’s advanced proprietary machine learning models to harmonize paid and organic search efforts, driving unprecedented incrementality and optimizing search reach at a scale previously unattainable. “Seamless […]

Built with British Businesses, for British Businesses: Sage Launches Authentic Intelligence

Built with British Businesses, for British Businesses: Sage Launches Authentic Intelligence

Sage has launched its new Authentic Intelligence campaign to spotlight Sage Copilot, a powerful AI tool built specifically with and for small businesses and accountants across the United Kingdom. A bold statement of intent and a mark of category leadership in the fast-evolving world of AI. Through this campaign, Sage is pushing back against the way most people […]

Independent Agency Open Partners wins Autotrader, Brother, Taylor Wimpey, UPSA, and Lakeland

Independent Agency Open Partners wins Autotrader, Brother, Taylor Wimpey, UPSA, and Lakeland

Open Partners announces recent client wins across automotive, tech, housing, pharmaceuticals, and retail Independent agency Open Partners has today announced a series of recent client wins including Autotrader, Brother, Taylor Wimpey, UPSA, and Lakeland. The leading brands have joined the agency to support their next phase of growth, with a focus on the integration of […]

GALERIA.ag and Adobe team up in a first-ever Brazilian partnership to implement GenStudio and boost creativity with AI

GALERIA.ag and Adobe team up in a first-ever Brazilian partnership to implement GenStudio and boost creativity with AI

As one of the first agencies globally – and the very first in Brazil – to fully integrate Adobe GenStudio, GALERIA.ag is leveraging technology to streamline campaign delivery, amplify creative output, and drive faster, more efficient results for advertisers through enhanced operational intelligence. GALERIA.ag, Brazil’s largest independent advertising agency according to the CENP-Meios ranking, is […]

Welcome to the Era of Augmented Advertising: Invibes Launches ‘Fusion’, the Flagship of Its GenAI-Powered Suite

Welcome to the Era of Augmented Advertising: Invibes Launches ‘Fusion’, the Flagship of Its GenAI-Powered Suite

Invibes Advertising (Invibes), a leader in digital advertising innovation, proudly unveils Fusion—a proprietary, fully automated GenAI solution that marks a major leap in intelligent advertising activation. As the centerpiece of Invibes’ evolving suite of advanced advertising technologies, Fusion seamlessly integrates automation, creativity, and data intelligence to unlock new levels of campaign performance and scalability.  This launch follows […]

Unilever Home Care and IPG Studios unveil Sketch Pro: Next-generation design studios powered by AI

Unilever Home Care and IPG Studios unveil Sketch Pro: Next-generation design studios powered by AI

Unilever today announced the launch of Sketch Pro, a cutting-edge, in-house centre of excellence for graphic design. Developed in partnership with creative production leader IPG Studios, Sketch Pro is set to transform how Unilever’s Home Care brands create content – delivering high-quality assets up to three times faster than traditional models. As consumers seek more […]

Everything but the diamonds:  Diamond jewellery brand Jessica McCormack launches new collection backed by a Gen AI campaign, as Gravity Road is appointed Gen AI Agency of Record

Everything but the diamonds:  Diamond jewellery brand Jessica McCormack launches new collection backed by a Gen AI campaign, as Gravity Road is appointed Gen AI Agency of Record

Diamond jewellery brand Jessica McCormack is using the power of Gen AI to showcase its bridal collection in unexpected settings. With the exception of the beautiful, handcrafted diamond jewellery, the films are 100% Gen AI.  Created by creative studio Gravity Road – which has now been appointed as Gen AI agency of record for the […]

Sainsbury’s new Nectar360 Pollen platform will supercharge its retail media business

Sainsbury’s new Nectar360 Pollen platform will supercharge its retail media business

J Sainsbury plc’s (Sainsbury’s) loyalty, insights and retail media business, Nectar360, has announced the upcoming launch of a new unified retail media platform: Nectar360 Pollen. Designed to solve for the industry’s biggest pain points and to support Nectar360’s mission to create valuable relationships between customers and their favourite brands. Built in-house by Sainsbury’s and Nectar360 and co-created […]

McAfee Launches ‘Keep it Real’ Campaign, Blending Purposeful AI Creative with Survivor-Led Storytelling

McAfee Launches ‘Keep it Real’ Campaign, Blending Purposeful AI Creative with Survivor-Led Storytelling

New campaign pairs conversation-driving AI-generated ads that challenge what’s real online with powerful scam survivor stories aimed at breaking stigma and protecting others Today, online protection company McAfee launches Keep it Real, a new campaign created to raise awareness about the rise of AI-driven scams, while also working to shift the culture of shame that surrounds being […]

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