New campaign pairs conversation-driving AI-generated ads that challenge what’s real online with powerful scam survivor stories aimed at breaking stigma and protecting others Today, online protection company McAfee launches Keep it Real, a new campaign created to raise awareness about the rise of AI-driven scams, while also working to shift the culture of shame that surrounds being […]
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance. The campaign is a follow-up to BBH Singapore’s global launch campaign for the Galaxy S25 Ultra in January. The series of three films presents relatable scenarios where the Galaxy S25 Ultra’s […]
Gong cha invites bubble tea lovers into a vibrant, miniature universe to celebrate its first-to-market ‘mini’ tapioca pearls product Global bubble tea brand Gong cha unveils an imaginative new Gen AI campaign ‘Mini Pearl Adventures’ to launch its latest product innovation, Mini Pearls, created by VCCP’s AI creative agency faith and digital experience agency, Bernadette. The social-first campaign taps into the global […]
Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, is offering customers a glimpse into the future of shopping in its new store in Punggol Coast Mall with Luna, an AI-powered retail assistant, created by socially-led creative agency, We Are Social Singapore. Customers can converse with Luna through an interactive kiosk […]
Colossus has developed a new brand identity for Highspring, a global professional services organization, that officially launched March 31. The work marks a major milestone in Highspring’s transformation from a network of segmented business lines under Vaco Holdings, which has more than 10,000 employees across 45+ offices worldwide, into a unified brand offering consulting, talent solutions, and […]
Strengthening Its Commitment to Innovation and IP-Led Growth and Applied AI for Brand Experience Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in the agency’s commitment to delivering intelligent brand systems through responsible innovation. Snyder, who currently serves as Chief […]
Pepsi debuts its newest integrated campaign ‘The Sweetest’, asking soda fans “What’s Sweeter” as it tests its new, zero sugar Strawberries ‘N’ Cream and Cream Soda flavours against the sweetest everyday items. Pepsi’s ‘The Sweetest’ campaign centres around an innovative new AI tool that can detect something’s sweetness factor. As a world’s first, Pepsi developed […]
Collaborating with local governments nationwide, Kirin Brewery launched the “Harekaze ACTION” initiative to protect cherry trees. This year, we are starting even more new efforts. From the photos of cherry trees you regularly take, you can learn about their health status and estimated age. The collected cherry tree data will be sent to local governments and will […]
Campaign champions bold food combinations and enhances brand experience through mealtime moments Ever wondered what it would be like to create your own dish at your favorite restaurant? How about ordering a parmegiana shepherd’s pie or a vegan moqueca sandwich? That’s the idea behind PEPSI®‘s latest campaign, “Your Bites, Your Rights.” The brand, part of PepsiCo, tapped into […]
The pressure for brands to be bigger, better, and more on-trend is ever-growing, particularly on social media. But maintaining the necessary presence and output can be next to impossible without the use of AI tools. The problem is, with thousands of AI tools out there, and new ones popping up every day, it can be […]