Momentum Worldwide Appoints its First-Ever Chief AI Officer, Jason Alan Snyder

Momentum Worldwide Appoints its First-Ever Chief AI Officer, Jason Alan Snyder

Strengthening Its Commitment to Innovation and IP-Led Growth and Applied AI for Brand Experience Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in the agency’s commitment to delivering intelligent brand systems through responsible innovation. Snyder, who currently serves as Chief […]

Pepsi launches two new zero sugar flavours and creates the world’s first AI ‘Sweetest’

Pepsi launches two new zero sugar flavours and creates the world’s first AI ‘Sweetest’

Pepsi debuts its newest integrated campaign ‘The Sweetest’, asking soda fans “What’s Sweeter” as it tests its new, zero sugar Strawberries ‘N’ Cream and Cream Soda flavours against the sweetest everyday items. Pepsi’s ‘The Sweetest’ campaign centres around an innovative new AI tool that can detect something’s sweetness factor. As a world’s first, Pepsi developed […]

Kirin Brewery Launches World’s First※ Sakura AI Camera to Preserve Japan’s Aging Cherry Trees

Kirin Brewery Launches World’s First※ Sakura AI Camera to Preserve Japan’s Aging Cherry Trees

Collaborating with local governments nationwide, Kirin Brewery launched the “Harekaze ACTION” initiative to protect cherry trees. This year, we are starting even more new efforts. From the photos of cherry trees you regularly take, you can learn about their health status and estimated age. The collected cherry tree data will be sent to local governments and will […]

“YOUR BITES, YOUR RIGHTS”: PEPSI® USES ARTIFICIAL INTELLIGENCE TO REINVENT THE WAY YOU ORDER FOOD

“YOUR BITES, YOUR RIGHTS”: PEPSI® USES ARTIFICIAL INTELLIGENCE TO REINVENT THE WAY YOU ORDER FOOD

Campaign champions bold food combinations and enhances brand experience through mealtime moments Ever wondered what it would be like to create your own dish at your favorite restaurant? How about ordering a parmegiana shepherd’s pie or a vegan moqueca sandwich? That’s the idea behind PEPSI®‘s latest campaign, “Your Bites, Your Rights.” The brand, part of PepsiCo, tapped into […]

Why CPG Brands Should Invest in AI-Powered Social Media Marketing Strategies for 2025

Why CPG Brands Should Invest in AI-Powered Social Media Marketing Strategies for 2025

AI in social media marketing revolutionizes campaigns for CPG brands, offering high-tech solutions to build consumer connections and increase efficiency. The consumer packaged goods industry is fast-paced and competitive, and brands that can’t adapt to shifting shopper behaviors fall behind fast. Customer insights have always been treasured in this industry, but instead of spreadsheets and […]

Jellyfish Unveils New Tech, New Look: Launches AI-Powered Media In-Housing Platform Alongside Rebranding

Jellyfish Unveils New Tech, New Look: Launches AI-Powered Media In-Housing Platform Alongside Rebranding

Launch Completes 12-Month AI Transformation for Jellyfish, Reflected in Bold New ‘Move Faster, Smarter, Together’ Rebrand Agentic Solution for In-Housing Automates Media Research, Evaluation, Content Strategy and Activation, Delivering Cost Reduction & Performance Improvement Jellyfish, the leading global digital marketing company under The Brandtech Group, has unveiled a first-of-its-kind AI-driven in-housing media platform. Built on […]

Microsoft Explores the Endless Possibilities of AI in Multi-Part Globe-Trotting Creator Campaign

Microsoft Explores the Endless Possibilities of AI in Multi-Part Globe-Trotting Creator Campaign

Four-part social media campaign from Superdigital takes a hands-on approach to launching Copilot+ PCs, organically earning 9 million views and over 200K engagements As longtime partners, Microsoft and independent creative agency Superdigital have created some of the most memorable brand moments on the internet – from viral TikTok filters to internet-breaking collabs with satirical designer […]

Movement Strategy Adds AI Evangelist Jenny Nicholson as SVP, Creative and Strategic Innovation

Movement Strategy Adds AI Evangelist Jenny Nicholson as SVP, Creative and Strategic Innovation

Nicholson to lead an expansion of Movement’s AI-enabled capabilities and tools, enabling endless creative and strategic possibilities across the social-powered agency Movement Strategy is excited to announce the addition of celebrated AI evangelist Jenny Nicholson as SVP, Creative and Strategic Innovation. An award-winning AI educator and creative technologist, she not only brings boundless expertise but […]

Mitsubishi Motors Canada Launches AI-Powered “Intelligent Companion” to Transform the 2025 Outlander Buying Experience

Mitsubishi Motors Canada Launches AI-Powered “Intelligent Companion” to Transform the 2025 Outlander Buying Experience

Mitsubishi Motor Sales of Canada announces an innovative AI-powered tool designed to transform the customer experience for the new Mitsubishi Outlander 2025. “The Intelligent Companion,” which launched on March 5, 2025, was created in collaboration with WongDoody (an Infosys company and IBM ecosystem partner) and leverages the IBM watsonx portfolio of AI products. Leveraging IBM’s […]

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